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mjpisat

How do ads work on here?

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they not too long ago switched to google ads due to a downtick in hockey manufacturer ad sales. in tern, the google ads are pointed toward you as they know your browser history through cookies etc. In return, I am guessing MSH gets a small kickback per site hit, which goes toward helping them maintain servers and this site, etc.

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Some of the ads are booked directly through us, those are usually pretty obvious. The Google ads will generally pull from your browser history and that's why you will see ads related to things you have viewed or searched over the last few days. Otherwise the Google ads will serve up something that they feel is appropriate for our "average" demographics. We actually only get paid by Google based on the number of times people click on an ad and view the linked page, so that revenue is actually very, very low for us. It is enough to cover our costs, but that is about all. Most days, the revenue from Google ads is roughly $3. We have been approached by another ad network promising better revenue and we will likely give them a shot head to head with the Google ads. As with everything we do, we will block any categories that are potentially offensive, even if that limits our potential revenue from those ads.

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