Hello everyone, as it’s been mentioned above, Sher-Wood Athletics Group has sold the Sher-Wood trademark and some of the assets to INA International, a division of Canadian Tire (CTC).
I'll let the dust settle a little bit more before I elaborate on the go forward strategy of the Sher-Wood brand within the CTC portfolio. Personally, I've been retained by CTC as Manager of Sher-Wood for INA. Unfortunately, some very good people from our head office were let go, but the North Americain sales force was retained.
Sher-Wood will be run as in independent brand and will continue to develop, market, and distribute Sher-Wood products to customers in Canada, the United States and internationally. The mandate is actually to grow the brand across all distribution channels as opposed to solely becoming a house brand for just the CTC banners.