Pucks are made from vulcanized rubber. When warm, pucks are soft and two pucks would create a lot of friction when rubbed together. But cold pucks are hard and two slide across each other easily. Why would this tape be any different? At room temperature, I bet it works great. But as it cools it's going to become harder and less elastic. That certainly would affect things like durability and performance. Speaking of durability, my tape gets torn up whether from rubbing on the ice or boards, or cut from skates, other sticks, and pucks. What is the durability of this stuff? At $15 for a roll that looks like it would barely cover my typical tape job, it better last as long as however many uses I get from a regular roll. Sounds great, but I'm highly skeptical of their claims especially given the absolute lack of information or usage pictures other than the marketing speak on their website.