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Especially from bigger chain stores. Teens getting paid min wage and work once a week dgaf. And if they knew stuff about products it's bc they did their own research. But most teens only care about top too model from top manufacturer being the best bc of ads. On this note can we please start talking about the tf9 and tf7 skates themselves and not Trues business model?

They recommend to do the wrap.

Just finished mounting on one skate, time to do the other. Looks pretty slick!

So where does the money spent on team gear come from? On topic, my (UK) LHS recently had a facebook image of True skates post bake with plastic film wrapped round, nice to see them done properly.

And likely imperceptible at this point. Weight has probably reached the steep part of the curve for benefit.

Umm FYI True has a similar deal doing the training for the skates. It's on the management and the company. I used to head the training dept at a chain and our brand was the leader in Pro shop across 4 families of stores. And it was the least funded etc. I cared and our employees cared. I have 7 that are now Pro Equipment managers. One is now the first female EQM in PRO Men's hockey in the KHL. One is a buyer for hockey in the main office. And bunch more Dept and store managers. It's all about the culture and how much you care about teaching.

I had the opportunity to visit the Hockey Monkey in Irvine, CA today to see how they are marketing the TRUE TF7/TF9 and was not very impressed. The sales rep, a young kid with a nice flow of hair, approached me in front of the skate wall and asked me if I was looking for some new skates so I asked him what's new and hot right now and he immediately dragged me over to Bauer to show me the Ultrasonic skates. I asked him what else is new and he took me to CCM to talk about the new AS3 Pro skates. Never once did he ask me my playing level or even the price point I was targeting. I then noticed the TRUE TF7/TF9 off in the corner, lonely by the closeout skates from previous years. I asked him to tell me a bit about TRUE as if I had never really heard of the brand. His exact words "Yeah, they seem pretty dope, but many people don't like that brand and since they are brand new. I don't really know too much about TRUE." I asked him if anyone working knew about TRUE and after asking around another guy walked over and said he tried TRUE skates 2-3 years ago and they seemed ok but he prefers Bauer because they are made better and all of the pros use Bauer. After pestering the staff a little bit they finally went in the back and grabbed me the TF7 and TF9 so I could try them on. I think it was the first time they had brought them to the floor because they seemed very interested in checking out the skates themselves. I talked with them a little bit about the TF7 and TF9, how they are different from one another, and how they compare against a Bauer or CCM. I can tell you Hockey Monkey really needs to spend more time educating their sales staff if the TF7 or TF9 is going to do well for sales at their stores. Staff also had no clue about and of the current TRUE rebates and when I showed them such they didn't seem to care. This specific location had very little TRUE product in stock, no protective, and a limited selection of AX series sticks. Tomorrow I am going to visit PURE to see if the experience there is different. I have already visited another PURE store in WA but they didn't even have any of the TRUE skates in stock.

Looking good. My buddy has LITERALLY the same exact boot with his marsblades and loves it.

That's true. +1 for being pedantic

Full custom should almost always be a last resort but you just get to a point sometimes where you’ve wasted so much money trying things that didn’t work out that you should have just invested in the first place.

I ordered customs and I was excited to try the quad power profile until I looked over the order form and realized the employee selected no profile on the blades 🙄 They were delivered with a stock 10' profile, I had my own 9/10' profile applied but I will say the steel is significantly better than years past. It's not in the same category as step steel in my experience but the added height, in addition to the titanium coating has greatly improved the stock offering. The steel feels much harder than Bauer steel tends to feel, but in a solid stable feel not harsh. I generally skate on an 11/16" hollow but I'm contemplating going down to a 3/4" the edges seem to have a bit more bite, I'm not sure if that is the titanium coating or placebo but I do think most people would be able to get away with one less hollow on their edges and have the same if not improved performance as before.

Was eventually purchased by Hillerich & Bradsby (i.e. Louisville TPS) and was the brainchild of the RUBBER and TriCORE3 shafts, as well as the Response XN10 OPS many years later.

Does this really surprise you? Bauer and ccm dominate the hockey business. They offer those online educational programs etc as incentives for employee discounts etc. For a relatively new to hockey company, true has done a pretty decent job in the past five years imo. Better than any other brand such as verbero, trying to make a dent. Sure as hell doing better than Sher wood.

Prosharp has released Zuperior and Quad profiles for smaller sizes. I'll reach out to them and see if I can get those in.