Because the "real" Covert glove isn't available for retail/retail customer customization.
Same applies with their girdle shell. They didn't do the customization for those; they were done through a local retailer in Metro Detroit.
CCM made them for Total Hockey, who had acquired the name but CCM still had the license for sticks. TH's plan was to make a full line of equipment.
Correct, it was the merchandise acquired in the purchase.