Except that custom doesn’t work for many people. Custom is essentially a pair of stock skates, individually sized to each foot in width and length. with a bit of pressure and heat applied. If your feet are far from Bauer shaped, the result will not be a good fit. If you have Bauer shaped feet, but there’s a bump or two that makes stock skates painful, or you are just a bit off Bauer shaped feet, then custom is ideal.