I contacted them. 965's are sold ONLY to the NHL. The only way you can get one is to pay $12.99 for an official game puck. However, the only real difference between the 965 and 960 is the fact that the 965 has the NHL shield on the edge of the puck. The NHL teams use 960 pucks for practice and the 960 is the game puck of the AHL.
I'm in the process of setting up a business account with them to order some 960's.