#1 - Tattoos becoming more mainstream is definitely a generational thing, for sure. Kids/Young adults these days are ALOT more open minded as a whole. Just look at the push for legalization of marijuana... I'm 25 now, and I guarantee by the time my generation is in power in Washington, there is going to be some reform. And by the time my sons generation is making the decisions, it will belegalized. Every generation gets a little more liberal and free-thinking. Hence the increase in tattoos you see. It's a lifestyle shift. (case in point, the last two replies - age: 33/45) #2 - The FAD you keep referring to is DEFINITELY the Kanji Characters/Barbed Wire/etc. Totally agree with that. 99% of tribal is/was/willforeverbe a fad. #3 - Not saying "more" is necessarily better. But 99% of the time, the people with half-sleeves, full-sleeves, back pieces, chest/rib pieces, etc have put A LOT of thought and consideration into the amount of ink they are getting, the design of the tattoo, and the affect that having such a large piece will have on their careers, social life, etc. Most people with a lot of coverage have put many hours into research on design, concept, type of artwork, finding an artist, actually GETTING the tattoo (s), among other things. So yes, there is a difference between those with larger (or more - for the most part) tattoos, and it's the fact that they've decided that they want a piece that is "x" big, or "x" many of pieces, and it's something that they are going to permanently put on their body, and they're ok with that. That's dedication right there. Way more than a simple "fad/trendy" flash design that you walk in, pick off the wall, and get done in about 20 minutes.... that crap isn't getting tattoed, it's more like being branded. There's a reason that most tattoo artists HATE doing flash work.