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APX2 is going to be $849; I believe X 100 is going to be $699.

Once when I was working in retail, I had some guy in a batman costume come running into the store swinging his cape around. His buddy (Robin I guess) was following behind him with a video camera. This lunatic runs up to me and say “excuse me good citizen, do you know where I find supplies for my bat cave?” I told him “No, but I think you’re starting to freak people out with your little act here”. He just started running down the aisles screaming and reciting lines from the batman movies. The manager on duty got a hold of him and told him the cops were on the way, batman shouts “off to the bat mobile” and runs out of the store. This was about 10 years ago, prior to youtube and all that… I think he was just filming this for his own amusement. Still makes me chuckle a bit when I think about it.

Customer: "how much are these water bottles?" Me: "$4 each" Customer (examines bottle closely, scratches chin) "are these BPA free?" Me: "...I can't say for sure, but I doubt it.." Customer: "ah...I'll just dehydrate this game" (puts bottle back on shelf) Yeah, It's $4, and it's BPA-free. I've also got some fair-trade Red Bull and hemp stick tape if you like?

A "fitting fee" will scare off the tire kickers for sure… and plenty of legit customers who don’t like sales pressure or obligation to buy, which is 99% of them. If someone tells me they’re charging a fitting fee, I’d walk out and go somewhere else, it’s that simple. Who knows if they have the right skate for me… or if they actually know what they’re doing when they fit… or if their pricing is fair… I might not even know what I want… these skates cost more than I wanted to spend... there’s a ton of uncertainty in the customers mind and dishing out $20+ more of a gamble to them than the shop. If you’re charging a fitting fee like it or not, you’re losing paying customers, but hey, at least you have more time to straighten the shelves, and help some kid buy some shin tape…