The Nike equipment did alot for the younger guys in hockey...It brought an attraction to the game, and for the benders in HS hockey or whatever, even if you sucked, you were still looked at as a cool guy for having the top of the line bad ass equipment that everyone wanted...Hell they still make white skates today and Nike started it. I dont rock anything like that as my ice equipment, although I do have a complete set of stuff for inline hockey - partly because I dont really take it anywhere near as seriously as I do ice, and inline is all about being flashy with the equipment, so I say "hey, ill be flashy with a throwback style" so I have my ALL white zoom air with white wheels and a polished chassis, black with red Ignite 1 gloves, white Nike 4000 or whatever helmet and a few different nike shafts. I also have a pair of ALL black something or other zoom air skates set up for outside roller durty