Leaderboard

It's def a "buzzword bingo" thing. Basically, the 7X4 has trace amounts of fiberglass mixed with the carbon fiber. I argued with the TRUE rep when doing booking for 2024-2025 product because I didn't understand the value of the 9X4 compared to the 7X4 if the boot itself was the 100% the same. If you look at both, you wouldn't be able to tell the difference visually. However, the actual composition is different. I agree 100%, composite = made up of various parts or elements. I hate "buzzword bingo". It makes me die a little on the inside when I see marketecture.

Average consumers too often equate price to quality, so they assume high end true skates can’t be as good as Bauer or CCM if the flagship doesn’t cost four figures. True makes the price four digits, and when Johnny Suburb and his mom go skate shopping in August, suddenly Trues are now on the same tier because they cost more.