I am considering opening up a small, service-oreinted hockey shop (new equipment and used/consignment) in my neck of the woods in Northern California. I would greatly appreciate some feedback and guidance on several items: What is the average transaction size for a customer? I know it will vary given that some people may but a full set of equipment (seasonally) and others may but small items. I am just trying to establish an average. The larger metro area that I live in only has one arena (two rinks), one roller facility and several other outdoor free rinks. My conservative estimate is that there are likely 1,000-1,700 players in the area. Is the opportunity large enough to consider?