Unfortunately, I have to totally disagree with you. While the Swoosh may not be a "traditionalists" cup of tea, it was Nike that has helped revolutionize the Skate industry. Aesthetics, weight, construction, etc. Before Nike, every skate had some plastic, leather, Nylon, Maybe Composite in the sole. Since Nike got involved everything about skates has changed. It's unfortunate that Mark Parker didn't like the ROI in the hockey industry.