Reebok Launches 'I Am What I Am' TV/Print ad

[MissConduct 1]

Nov 15th Ads Will Debut Brand's New, Innovative Rbk 9K Pump Hockey Skate

CANTON, Mass.--(BUSINESS WIRE)--Nov. 10, 2005--Reebok (NYSE:RBK) scores hockey star Sidney Crosby as the newest celebrity to be featured in the brand's "I Am What I Am" global advertising campaign. The :30 TV spot and print ad will feature Pittsburgh Penguins standout Crosby wearing Reebok's new Rbk 9K Pump Hockey Skate, which provides athletes with the ultimate in customization by self-inflating around the foot for a perfect fit and feel. Reebok's new "I Am What I Am" ad will trace Crosby's most poignant moments growing up as a young hockey player in Nova Scotia.

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[Duder84 0]

that'll go great with Bertuzzi's "it is what it is" motto :)

[Sticks of Fury 0]

The skate hits retail on November 15th at select hockey stores. Featuring innovative Pump customization technology, the Rbk 9K Pump Hockey Skate is currently worn by 25 other NHL players including Chris Pronger, Tony Amonte and Alex Tanguay.

ok! Looking forward to the skates on Nov 15th!

[JR Boucicaut 3801]

The ad is in the MI Hockey this month. It has him skating then the second page has a closeup of the skate.

http://home.businesswire.com/portal/site/h...tItemId=1330737

[Vapor 0]

innovative skate pump? Yeah in 1997 on my Tacks.

[tuzzifan44 0]

I was thinking the same thing vapor

[Adam91 0]

Does anyone have a link to the video?

[jjtt99 0]

If you wait long enough every old gimmick will be new again. I wonder if they'll stand the test of time...this time?

I'll let other people figure that out on their dollar.