Demolition Hockey

[Barts66 0]

Did a quick search, and could find nothing on the topic. Saw one in the proshop the other day, and they are crazy light. 425 grams, $150 U.S. Has anybody heard anything on these sticks or does anybody use one? According to the guy at the proshop, they are based out of California and are new with hockey.

http://www.demolitionhockeygear.com/products

[IceBuckeye88 0]

Did a quick search, and could find nothing on the topic. Saw one in the proshop the other day, and they are crazy light. 425 grams, $150 U.S. Has anybody heard anything on these sticks or does anybody use one? According to the guy at the proshop, they are based out of California and are new with hockey.

http://www.demolitionhockeygear.com/products

I've seen them at a pro shop in Lakewood, CA. I've never tried it. They tell me that quite a few 'beer leaguers' use them. It's a good looking stick with the 12K carbon fiber weave throughout and is a light stick. It's not a true one piece - if that matters to you. I have no idea how they hold up. Then again, durability is very subjective. Everyone plays different. Some people are really rough on sticks, others aren't. I'd say, try one out and let us know how it goes for you:-)

[shooter27 117]

I know we've discussed margins on product before, but I'm intrigued by the margins on OPS when you look at it in light of all the entry that has occurred in the product category. When you look at it there are a ton of small companies that have entered the OPS market (Base, Combat/Ballistik, Brooklynite, Demolition, etc.) and usually in economics, the entry of competitors occurs when the incumbents are earning abnormal profits. However, the prior discussions that I've read on here lead me to believe the margins on OPSs aren't all that great. But, these small manufacturers clearly aren't counting on volume to be profitable, so one would think they would have to be doing it on margin. So there seems to be a disconnect somewhere, either the manufacturer's aren't earning abnormal profits on OPS and these new companies are behaving irrationally or the manufacturer's are earning better margins than I understood to be the case. Can anyone shed some light on this?

[mmmjags 0]

The owner of the company is a friend of a friend, so I've used a couple of these. I liked them a lot, but broke the first two really fast, and I rarely break sticks. He was great about it and replaced both of them. The third one I got was apparently part of a new batch and somehow the it just felt different, almost plasticky, I guess. It's not a terrible stick, but I'd rather buy a Dolomite on clearance. My friend has kept using them and says they've gotten better. I'm just not willing to spend $150 on a stick when there's better alternatives for less.

[chippa13 1844]

I know we've discussed margins on product before, but I'm intrigued by the margins on OPS when you look at it in light of all the entry that has occurred in the product category. When you look at it there are a ton of small companies that have entered the OPS market (Base, Combat/Ballistik, Brooklynite, Demolition, etc.) and usually in economics, the entry of competitors occurs when the incumbents are earning abnormal profits. However, the prior discussions that I've read on here lead me to believe the margins on OPSs aren't all that great. But, these small manufacturers clearly aren't counting on volume to be profitable, so one would think they would have to be doing it on margin. So there seems to be a disconnect somewhere, either the manufacturer's aren't earning abnormal profits on OPS and these new companies are behaving irrationally or the manufacturer's are earning better margins than I understood to be the case. Can anyone shed some light on this?

I think what is happening is that a lot of these little companies are taking advantage of OEM producers know-how and technology and are simply ordering sticks unlike the established big boys who are developing and producing sticks. These smaller guys are doing it on margin simply because their expenses don't include many of the costs that the big boys incur.

[Jarick 5]

Yes, avoiding R&D, marketing, sales rep, and retail overhead saves a lot of cash. But it seems like those brands have no presence whatsoever in stores and aren't being pushed at all by online retailers either.

The Battleaxe that I reviewed was a fantastic product, but I can't find them anywhere. So I have to move on to something else.

Quality product and low prices are only good if you can actually buy them :)

[JR Boucicaut 3810]

The guys who started it were involved in a LHS - hockeydogs.com

[Barts66 0]

The owner of the company is a friend of a friend, so I've used a couple of these. I liked them a lot, but broke the first two really fast, and I rarely break sticks. He was great about it and replaced both of them. The third one I got was apparently part of a new batch and somehow the it just felt different, almost plasticky, I guess. It's not a terrible stick, but I'd rather buy a Dolomite on clearance. My friend has kept using them and says they've gotten better. I'm just not willing to spend $150 on a stick when there's better alternatives for less.

Did they both break in the same spot or take any good slashes? Or was it just unexpected and snapped?

[mmmjags 0]

The first one broke unexpectedly. The only thing that happened to the second was a blocked shot.