98skater 0 Report post Posted December 28, 2014 I thought that Nike got out of the hockey business a few years ago with the sale and re-establishment of the Bauer brand. I was at the Czech-Swiss WJC game yesterday and noted all players on both teams were wearing Nike pants. Nike is also one of the tournament sponsors. The current Nike TV ads with Chris O'Dowd on winter sports include Dion Phaneuf on the ice doing some stick handling. He is not wearing full equipment and what he is wearing is not branded as far as I can tell.Is Nike trying to get back into hockey? What is going on here? Share this post Link to post Share on other sites
98skater 0 Report post Posted December 29, 2014 Thanks for the insight. We don't need to have Nike really back in hockey! Share this post Link to post Share on other sites
flip12 717 Report post Posted December 29, 2014 Without Nike, where would the hockey skate technology be today? Wasn't Nike R+D heavily influential in the effect that the Vapor franchise has had on skates as well as the overwhelming market share that still falls under the Vapor/Supreme regime? Nike's attempts to rewrite the style code of hockey may not have been well received in the majority of the global market, but they got over that. Share this post Link to post Share on other sites
JaniV 9 Report post Posted December 30, 2014 Without Nike, where would the hockey skate technology be today? Wasn't Nike R+D heavily influential in the effect that the Vapor franchise has had on skates as well as the overwhelming market share that still falls under the Vapor/Supreme regime? Nike's attempts to rewrite the style code of hockey may not have been well received in the majority of the global market, but they got over that.Thats right, Nike was the first few that started to think outside of the box. Share this post Link to post Share on other sites
leftwinger37 43 Report post Posted December 31, 2014 Nike's attempts to rewrite the style code of hockey may not have been well received in the majority of the global market, but they got over that.Thats right, Nike was the first few that started to think outside of the box. I don't necessarily disagree with either of you or your sentiments, but I can't help but point out the general irony that most hockey players willfully and actively want to stay "in the box" so to speak. Our locker room culture is not really conducive to individuality or radical change; hence the criticism of many offerings from Nike, Mission, Warrior, etc. Hindsight is always 20/20 though, I suppose. Share this post Link to post Share on other sites
