caveman27 208 Report post Posted October 9, 2020 TRUE Sports, a leading developer and manufacturer of hockey, golf, baseball and lacrosse products, has announced the acquisition of QC-based goalie equipment manufacturer, Lefevre Inc. While the terms of the deal were not disclosed, the acquisition will add exciting, innovative technology to the company’s advanced R&D portfolio, as well as expand TRUE Hockey’s reach into the goalie equipment market segment. “Working with Lefevre is something our entire team is looking forward to,” Chris Considine, President & CEO of TRUE Sports said. “At TRUE Sports, our commitment to improving the player experience has never wavered, and we knew from our first meeting with Lefevre that this was the right move to make. This next chapter will help us continue to be the fastest growing hockey brand in the world, and it will generate additional partnerships with distributors, professional players, and influencers.” As part of the agreement, TRUE Sports will continue to manufacture Lefevre goalie equipment in Canada. All Lefevre employees will be retained and will be moving forward with the business. “We are thrilled to be starting this endeavor with TRUE Hockey,” Michel Lefevre, President of Lefevre said. “It was important to us that we continued with a company that’s as eager to improve the player experience as we are. It was vital to us that our team be able to retain their current positions, while aligning with one of – if not the most – innovative hockey brand to date. It’s been a natural progression from the start and we’re eager to see what the future holds!” Both TRUE Hockey and Lefevre currently distribute their hockey product lines globally and are used by elite level hockey players around the world, including a wealth of NHL goaltenders. https://www.true-hockey.com/true-sports-acquires-iconic-goalie-company-lefevre-inc/?doing_wp_cron=1602268237.4540030956268310546875 Thought I would create a new thread. LeFevre was independent for a couple of months. Both companies are headquartered in Montreal so that's a plus for them. I wonder if their gear will be branded as TRUE or Lefevre. I'm guessing they will want the TRUE name and maybe have a small patch or print that says "Designed by LeFevre". It creates a stronger brand recognition. Now a goalie can have TRUE goalie skates, goalie stick and goalie equipment. 1 Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted January 13, 2021 Not sure if they put a patch on over a pair of CCMs or if he got new pads? Here's a picture from 2021 training camp. Price had red CCM pads which he hardly wore in the previous seasons. Or they could be all new. Never noticed it, he's got Graf cowlings with the inner foot area shaved out. 1 Quote Share this post Link to post Share on other sites
Hills 712 Report post Posted January 13, 2021 He got new pads. This a totally new model Lefevre designed. 1 Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted January 16, 2021 On 1/13/2021 at 12:18 PM, Hills said: He got new pads. This a totally new model Lefevre designed. He showed up in practice in a new red, white, and blue set. Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted January 16, 2021 Connor Hellebuyck in TRUE L4.1 pads, and gloves. 1 Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted January 16, 2021 Jordan Bennington in L12.2 1 Quote Share this post Link to post Share on other sites
SirJW 207 Report post Posted January 17, 2021 1 Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted January 17, 2021 Price in his other set. Jake Allen is in a pair of TRUE Sports leg pads. Not sure if you can view a facebook video or not. https://fb.watch/34p-1p_Rr2/ 1 Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted January 17, 2021 18 hours ago, SirJW said: I wonder what stick he's using. Obviously, a brand that didn't pay the licensing fee. 1 Quote Share this post Link to post Share on other sites
Hills 712 Report post Posted January 18, 2021 It's a CCM, same as he has been using basically forever. Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted January 18, 2021 47 minutes ago, Hills said: It's a CCM, same as he has been using basically forever. He's been using Reebok/CCM forever. But, CCM is allowed to show their brand on sticks. Ilya Samsonov with the Caps was using a CCM stick today. Quote Share this post Link to post Share on other sites
Hills 712 Report post Posted January 18, 2021 13 hours ago, caveman27 said: He's been using Reebok/CCM forever. But, CCM is allowed to show their brand on sticks. Ilya Samsonov with the Caps was using a CCM stick today. Yes, but it isn't a thing with CCM not paying, Fluery painted the stick himself evidently. He used to be a CCM paid athlete and this might have something to do with him not wanting to show off their stuff if he isn't. 1 Quote Share this post Link to post Share on other sites
VegasHockey 1280 Report post Posted January 19, 2021 On 1/17/2021 at 3:09 PM, caveman27 said: I wonder what stick he's using. Obviously, a brand that didn't pay the licensing fee. Dont care what brand, it looks sick. I am all about removing graphics from everything possible. lol Quote Share this post Link to post Share on other sites
shoot_the_goalie 281 Report post Posted April 18, 2021 Interesting article in the Athletic today about Lefevre and True, post CCM concerning goalie pads/gear. Quote Share this post Link to post Share on other sites
caveman27 208 Report post Posted April 20, 2021 (edited) The goalie customizing tool is a hoot if you are into that kind of thing. https://customizer.truetempergoalie.com/ The one on the goaliemonkey site is nice too. https://www.goaliemonkey.com/true-goalie-leg-pads-l20-1-pro-sr-custom.html Edited April 20, 2021 by caveman27 Quote Share this post Link to post Share on other sites
