i just found this hilarious i had a customer walk in to the store on monday with a buddy...they went to look at the sticks, so they are looking at the curves... and one of the guys was like "hey look an ovechkin" so they pulled it off the rack and they were lookin at it...and the other guy goes "wow what a weird curve...no wonder he can score goals off his back" and they continued to be fascinated by the fact that ovechkin really uses a curve like that...not realizing that it is a retail pattern... i tried hard not to laugh...as i was on the forum looking at ovechkin/kovalchuk/ spezza curve pictures...cuz i was killing time...if they only knew...