I dont see what the big deal is. Ive bought skates from the LHS before, and they were great blah blah blah, but this time im gonna get fitted then buy them online. its not fair, but whatever, ive bought stuff in the past and i'll buy stuff in the future from them, sticks, pucks, everything i can think of. but im not made of money... one set of skates that im gonna save about 400ish bucks on is a big deal for me. i work retail, and it happens all the time. you deal with it.