But what makes the company decide which name goes on which pattern? Do they put it on the pattern that's cheapest to make or how does it work? I doubt it all isn't about money, I can't see CCM giving the straighest curve they have and naming it Ovechkin... It must have a correlation to the player that "uses" it. Nope None at all? Not one tiny thing that would be the same? I never knew, sorry for my stupidity.