Holiday Promotions & Ideas

[pucktownnc 0]

Guys,

Great site here---a customer of mine turned me on to the site this week. I run a small hockey pro shop here in North Carolina. This will be my first Holiday Season/Rush and was curious what some of the other stores/store owners do around the holidays for promotions and special items. What are some of your top sellers and stocking stuffer ideas? Is there anything I should 'load up' on in my last orders before the holidays?

Thanks Guys!

Dan

Pucktown Hockey Supply

Greensboro, NC

[Chadd 916]

Shirts, hats and other clothing sold well for us. You also might want to pimp your gift certificates or gift cards, they sell well for indecisive parents in the week or two leading up to x-mas. I've been thinking of doing a "wish book" for kids to make a list to make things easier on the parents.

[Miike 1]

You could maybe do a sale on some of the sticks you carry. Or like wooden sticks that you sell like buy one get one 50% etc.. Just my .02$'s

[Steveo 0]

I've been thinking of doing a "wish book" for kids to make a list to make things easier on the parents.

I was actually thinking about that the other day, making a registry for a hockey store......it'd be a good way for kids to get what they want and still have some element of surprise.

[Shorthanded67 0]

Gift certificates or gift registries are the best thing to do for a hockey-related present. There are so many factors that go into hockey equipment (size/color/fit/feel..etc) that it's usually best for the nitpicky player to pick it out himself.

Good stocking stuffers that my LHS moves well during the Holidays are: SmartHockey Balls and other training aids, tape, laces, inline wheels/accessories, sharpening stones, socks, branded clothing (which I now have WAY too much of....thanks Mom!) As a 28 yr. old hockey player, these little things are the perfect hockey accesories that I can always use. I'd rather make a larger purchase on my own....wouldn't want Mom to get me the wrong flex OPS. :lol:

[Drewhunz 3]

I would definately recommend the Pensacola Ice Pilots practice jerseys. Those things are tanks and I am very happy with mine. You might have luck selling those here.

P.S. the way things are here in Texas, you should proobably load up on pink skate laces.

[Project_2501 0]

I would definately recommend the Pensacola Ice Pilots practice jerseys. Those things are tanks and I am very happy with mine. You might have luck selling those here.

P.S. the way things are here in Texas, you should proobably load up on pink skate laces.

Pink, what the heck? All the little boys think it's cool or something?

btw, I'm 15 (b-day in 2 days) and think that that is awful. Though, for inline people tend to like to stand out, whereas ice is more traditional (except for sticks).

[jimmy 194]

Good stocking stuffers that my LHS moves well during the Holidays are: SmartHockey Balls and other training aids, tape, laces, inline wheels/accessories, sharpening stones, socks, branded clothing (which I now have WAY too much of....thanks Mom!) As a 28 yr. old hockey player, these little things are the perfect hockey accesories that I can always use. I'd rather make a larger purchase on my own....wouldn't want Mom to get me the wrong flex OPS. :lol:

Are you kidding! Moms up here can pick a stick with the best of them. :D

In addition to all the items others have mentioned, I always make up gift grab bags, Like a $10 bag with mix rolls of tape, spare laces , mouthguard, etc. I also do a $25 bag with some higher value items. Go to the dollar store and buy the xmas see thru plastic bags, stuff the stuff inside and tie with red ribbon. Also, full a water bottle with Chocolate kisses or other candy.

Remore controlled zambonies from Bendos sell well, as well as Bendos.

Once the frenzy starts, they'll pretty much buy anything. Those desperation sales are sweet. :D

Good luck>

[Jason Harris 31]

I think Hockey Puck Gum would sell great as a stocking stuffer. I know a lot of stores that do well with it as is, but I think it would sell even better during Xmas season

[Drewhunz 3]

Pink, what the heck? All the little boys think it's cool or something?

Unfortunately, it's the 18+ crowd that wants to look cool/gay.

[jimmy 194]

I think Hockey Puck Gum would sell great as a stocking stuffer. I know a lot of stores that do well with it as is, but I think it would sell even better during Xmas season

Yup you are right!

[mack 44]

I agree with the gift cards idea and things of that nature. I remember getting sharpening cards in the stocking and those always come in handy.

[pucktownnc 0]

Thanks for all the ideas---keep 'em coming! I will definitely do the 'goody' bags and push the gift certs.

Being here in NC the apparel market is hit or miss---anything in particular selling well for you guys? I've add some luck with the ChalkTalk hockey novelty shirts, but the branded stuff (Mainly Easton) hasn't done well for me.

Hey Drew--just let me know when you're ready for more Ice Pilots gear--as I still have quite a few of them (navy,white,gold, green).

[jason@ewh 0]

Thanks for all the ideas---keep 'em coming!  I will definitely do the 'goody' bags and push the gift certs.

Being here in NC the apparel market is hit or miss---anything in particular selling well for you guys?  I've add some luck with the ChalkTalk hockey novelty shirts, but the branded stuff (Mainly Easton) hasn't done well for me.

Hey Drew--just let me know when you're ready for more Ice Pilots gear--as I still have quite a few of them (navy,white,gold, green).

People always in my experience are looking for something that says Hockey on it.

I love promoting my store. Every year I do a batch of sweatshirts with my logo on them.. but it's gota say hockey on it. I do hats also cheep ones

I don’t make a dime on them but I love to see people wearing them.

Also try…

Boot dryers

Sharping cards are the best

Gift certificates

Skating sox sell like you wouldn’t believe!!!

soakers

Toiletry bags with tape in them.

You guys are right on with the gift registry!!! Huge success

[Project_2501 0]

Thanks for all the ideas---keep 'em coming!  I will definitely do the 'goody' bags and push the gift certs.

Being here in NC the apparel market is hit or miss---anything in particular selling well for you guys?  I've add some luck with the ChalkTalk hockey novelty shirts, but the branded stuff (Mainly Easton) hasn't done well for me.

Hey Drew--just let me know when you're ready for more Ice Pilots gear--as I still have quite a few of them (navy,white,gold, green).

People always in my experience are looking for something that says Hockey on it.

I love promoting my store. Every year I do a batch of sweatshirts with my logo on them.. but it's gota say hockey on it. I do hats also cheep ones

I don’t make a dime on them but I love to see people wearing them.

Also try…

Boot dryers

Sharping cards are the best

Gift certificates

Skating sox sell like you wouldn’t believe!!!

soakers

Toiletry bags with tape in them.

You guys are right on with the gift registry!!! Huge success

I'm sure you make a little bit more through this, because of the indirect marketing.

[jason37 2]

the way things are here in Texas, you should proobably load up on pink skate laces.

I know whatcha mean...laces and tape