MattKingDelToro 2 Report post Posted March 15, 2011 Anyone else seen Easton's Facebook photo album from the Let's Play Hockey show? They showed off a new yellow logo. Didn't they just update their logo a few years ago? It seems like a weird time to launch it, given that the 2011 product is about to hit stores, and none of it has the new logo.Anyone know if they're going to start using it on gear? Share this post Link to post Share on other sites
Scotty 8 Report post Posted March 15, 2011 Hmm, kinda looks more modern and trendy. But Hell, I miss the days of the old boxed-in "E" and the yellow oval-shaped "E". Share this post Link to post Share on other sites
RichardsIsTheMan 0 Report post Posted March 15, 2011 It does seem like a strange time to release a new logo. You'd think they'd wait until the summer and for all of next years models to come out. Share this post Link to post Share on other sites
JR Boucicaut 3810 Report post Posted March 15, 2011 Yes, the Diamond E is gone. The wordmark is still the same.For all intents/purposes, the new stuff may be updated; perhaps anyone @ LPH MN can verify? Share this post Link to post Share on other sites
MattKingDelToro 2 Report post Posted March 15, 2011 JR- do you know if they decided to change it after the catalog came out? The timing really is odd. I'm assuming at least the first batch of EQ50 skates will have outdated branding. Share this post Link to post Share on other sites
Axxion89 32 Report post Posted March 15, 2011 Old logo probably wasn't testing good with poor logo recognition. They probably hope the new logo will fix that but by the looks of it, i doubt it, its too plain and nothing like the old logo. We shall see what happens Share this post Link to post Share on other sites
Scotty 8 Report post Posted March 15, 2011 Seems that with this and their new advertising, they're looking to go the way of Warrior with the odd stuff. Off-the-wall/funny marketing campaigns and such. Share this post Link to post Share on other sites
Axxion89 32 Report post Posted March 15, 2011 Seems that with this and their new advertising, they're looking to go the way of Warrior with the odd stuff. Off-the-wall/funny marketing campaigns and such.Maybe, I know Warrior is targeting teens and younger as evident with their campaigns and facebook activity so Easton might follow suit. I don't have any market data but I would imagine they want to further segment the market to gain larger overall market share. Share this post Link to post Share on other sites
JR Boucicaut 3810 Report post Posted March 15, 2011 JR- do you know if they decided to change it after the catalog came out? The timing really is odd. I'm assuming at least the first batch of EQ50 skates will have outdated branding.One can deduce from the catalogue that the new logo is not in there; therefore it was decided to be changed after the catalogue was printed. Share this post Link to post Share on other sites
saber26 0 Report post Posted March 15, 2011 that logo was not on any of the gear at the lets play hockey show. Share this post Link to post Share on other sites
JR Boucicaut 3810 Report post Posted March 15, 2011 Didn't think so. They'll probably ride out whatever stock they have and update at next cycle. Share this post Link to post Share on other sites
hunterphfr 12 Report post Posted March 16, 2011 Not really feeling the magic and certainly not buying the sweatshirt. Share this post Link to post Share on other sites
DarkStar50 680 Report post Posted March 16, 2011 With their experienced hockey management team, this is really a bit of a surprise. Introduce a 2011 line for dealers, let them book it, show off a new logo in MN, and now the new product looks out dated since it has "old" logo branding. I could understand this happening if the management team was a bunch of rookies but they have some guys with a strong track record at the top. I guess the logo goes to new Easton baseball product first that will be shown to baseball dealers in the next few months for Spring 2012. I hope I'm right about that otherwise............ Share this post Link to post Share on other sites
Axxion89 32 Report post Posted March 16, 2011 With their experienced hockey management team, this is really a bit of a surprise. Introduce a 2011 line for dealers, let them book it, show off a new logo in MN, and now the new product looks out dated since it has "old" logo branding. I could understand this happening if the management team was a bunch of rookies but they have some guys with a strong track record at the top. I guess the logo goes to new Easton baseball product first that will be shown to baseball dealers in the next few months for Spring 2012. I hope I'm right about that otherwise............If anything, they could be doing a very crude version of market research to see consumer reactions at the show. Otherwise I think the scenario you said above is most likely. None of Easton's sits have that new logo for what its worth Share this post Link to post Share on other sites
JR Boucicaut 3810 Report post Posted March 16, 2011 Like the ONE95 sticks? :) It could be that they are still using the E as a secondary logo and that the new logo is part of the wordmark.Who knows.I'll ask some questions tomorrow. Share this post Link to post Share on other sites
Xodius 3 Report post Posted March 16, 2011 That new yellow logo is utter garbage. Share this post Link to post Share on other sites
MattKingDelToro 2 Report post Posted March 16, 2011 Please let us know what you find out, JR. Share this post Link to post Share on other sites
acollette49 0 Report post Posted March 16, 2011 the logo on its own is pretty 'meh'. id have to see the full roll out (stick graphics, gloves, etc.) to make a judgement on the rebrand.if the rest of the easton branded pieces (ads & gear) dont work in this 'system' itd be pretty pointless.we will just have to wait and see. Share this post Link to post Share on other sites
LBinlineJOEJOE 0 Report post Posted March 16, 2011 well it IS the beginning of the baseball season... perhaps the change was for that?? Share this post Link to post Share on other sites
acollette49 0 Report post Posted March 16, 2011 well it IS the beginning of the baseball season... perhaps the change was for that??i just took a look at the baseball stuff, doesnt look like the branding is any different.they may not have the brand new stuff up yet, though. Share this post Link to post Share on other sites
Xodius 3 Report post Posted March 16, 2011 Made a little mock-up to see what it'd look like (not real):blech Share this post Link to post Share on other sites
Drewhunz 3 Report post Posted March 16, 2011 Wow- I guess the Tampa Bay branding team got a new gig and still can't understand the concept of continuity in product. Share this post Link to post Share on other sites
JR Boucicaut 3810 Report post Posted March 16, 2011 Funny thing is, the logo is kinda already on the S19 boxes... Share this post Link to post Share on other sites
jere26 5 Report post Posted March 16, 2011 Reminds me of Predator's self-destruct countdown: Share this post Link to post Share on other sites
1stLiner91 0 Report post Posted March 16, 2011 Easton's not winning back Zetterberg with this Share this post Link to post Share on other sites
