Let’s look at the last few years:
FT5 Pro (2022) – $330
FT6 Pro (2023) – $349.99 (+6.1%)
FT7 Pro (2024) – $359.99 (+2.9%)
FT8 Pro (2025) – $389.99 (+8.3%)
That’s a total increase of 18.2% over 3 years, averaging about 6% per year — completely in line with normal tech product price cycles and inflation, not trade policy.
Meanwhile, tariffs on imported hockey sticks or composite materials haven’t significantly changed since at least 2022. If tariffs were to blame, we’d see sudden price jumps, not this kind of predictable, annual increase.
The real drivers?
R&D and material upgrades (lighter sticks, better kick points)
Branding and pro endorsement value
Standard inflation and cost of business increases
CCM (and Bauer) are using a value-based pricing model — they charge more because people are willing to pay it. It’s more like buying the new iPhone every year than it is about government tariffs.