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I'm all for it, if anything we need more variety in the mid to high performance levels, not saying they need to build a pro level skate but something most beer leaguers could really enjoy. The 701 looks interesting and the 501 in white looks gorgeous. Now will they do a blue holder like the old ICM's Gretzky rocked? Maybe this opens the door for some other classic brands to come back... looking at you Micron, I would so rock some new modern Mega Air 90's.

I assume any good review is a paid spam post from the company, and the negative review is someone whining that their $400 stick broke in 31 days, or their $115 stick is heavy and sucks. The general public is (I am trying to find a polite way to say idiots)…. something. I don’t trust any equipment reviews from Reddit for the same reason. People with no background or knowledge holding forth like experts. Read/watch reviews from hockeyreviews.ca , and discuss equipment on here. This is literally far and away the best hockey equipment discussion place on the Internet. There’s no reason to read what some Karen who has never played hockey has to say about her 13 year old’s stick.

-CCM Ultra Tacks (incredibly smooth and consistent mid-kick) -Bauer Nexus 1000 (personally what I think is the last good Bauer stick made) and agreed about weight. I think sticks are getting way too light. I personally don't like playing with a sub 400g stick; the feel just is off.

The 701 looks to be a serious skate with some interesting specs like a clarino liner and some version of coated or treat black steel. At that price point, if I were looking I would try a pair. From what I could find, it's one guy not a major corporation. He owns the Daoust name and is trying to bring it back and be true to their heritage. I think the industry needs this. No clue if he'll be successful or not but it's nice to have options.