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But now they’re EVERYWHERE. Every retailer seems to offer new or used pro stock sticks and the term is definitely more mainstream than it was 10+ years ago. Then there’s my SEO comment about how generic ‘pro stock hockey sticks’ is if you simply typed it in google. Results inevitably return every single manufacturer’s pro stock sticks out there. If you’re a business and you’re trying to maximize online marketing spend, you would want better name recognition for your product so it doesn’t populate competitive results