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Hey althoma1, Thanks for checking out our site. Just wanted to address your concerns here. Maybe a bit long-winded but I wanted to make sure to fully address everything. 1. Less selection We're working on building up our inventory, but we can get any Tron product upon request What you see on the site now is what we've prioritized based on a number of factorsWe're planning on adding new products to the site more or less every month 2. Higher prices Trust me, we'd love for things to be as simple as applying an exchange rate as it would have made our lives a lot easier Unfortunately, we have a number of factors beyond exchange rate that affect our costs Here are some examples (this isn't a complete list), listed roughly in the order they affect us:MUCH higher shipping costs in Canada (I'll save the explanation as to why, but this is the biggest factor keeping ecommerce from growing in Canada)We had a choice of maintaining a similar free shipping threshold and incorporating those costs into our product prices OR having a higher free shipping thresholdWe decided to opt for the former to make it much easier for our customers to achieve free shippingShipping affects some products more than othersDuties and taxes: some products still get taxed extra when crossing the borderGenerally higher costs of operation in Canada, including, but not limited to (none of these things on their own kills us, but collectively they add up):Labour costsPackagingTelecomTaxesEtc.Currency fluctuationsWe don't want to be changing our prices constantly to remain at a perfect ratio with our American counterpart, so we need to price to ensure realistic currency swings don't cause us to lose money on each sale; we're working on hedging these fluctuations at the momentOur size​We still don't have the economies of scale on any of these expenses that our American counterpart does, but as we grow we should be able to reduce these costs to some degree (although, as I mentioned, many are just an inevitable part of being a business, particularly an ecommerce business, operating in Canada)All that being said, we did try to price all of our products competitively in relation to products in Canada of comparable quality from the big brandsSome products' prices were bumped up by even less than the exchange rate to ensure we remain competitiveEverything is priced so that customers should both:Save money in relation to comparable big brand productsAND receive a better product than they usually would at the same price point from the big brands3. Discounts We've chosen to take a different discounting strategy than our American counterpart. We will have frequent discounts available, but the nature of each will be different in order to address a wider variety of buying behaviours (e.g. bogo sales, free accessories with certain purchases, free shipping on particular products, product giveaways/contests, etc.). John

A buddy of mine I met playing hockey 2 years ago referred me for a new job and I am in the final stages of the interview process. :) Definitely something I am extremely grateful for regardless of how the hiring process goes.