NHL's New Marketing Campaign

[jjtt99 0]

Hi folks.

The NHL is about to go to market to win back all the lost, and maybe even get some new fans.

Details here:

http://www.tsn.ca/nhl/news_story.asp?ID=137130&hubName=nhl

It's also on:

http://www.nhl.com

NHL.com moves their content around all the time but right now it's front and centre on their homepage.

Pretty cheezy if you ask me -- I think they'd be better with higlight reel type of stuff.

What do you think?

JJ

EDIT: Okay, now I've watched all the videos, including the press conference. I still think it's cheezy, but at least I know there will be a lot more to it than the "teaser" spot.

[vivaotravez12 0]

I think its horrible, no better way to explain it. Just plain horrible.

[djinferno 2]

I think its horrible, no better way to explain it. Just plain horrible.

i second that

[RadioGaGa 162]

Mind you I haven't seen all of it (just the bit that TSN showed). But if this is meant to market the NHL....where is the NHL is the video. There is a "hockey player" wearing an NHL jersey...and you see brief flashes of actual hokcvey....but shouldn't the leagues marquee players, and new super stars (ie: CROSBY) be in this thing. Especially with all the players that have changed teams...they could have footage of stars in new places.

Bettman is a former NBA guy. They've built their marketing around 2-3 guys (LeBron, Shaq, Nash, etc...). That's what the NHL should be doing, Make ALL the marketing about the marquee guys.

*shrug...sigh!*

[EDIT] ...okay...I took the :30 to watch it. And everything I've already typed I still think.

Dumb...dumb...dumb.

And besides that everyone know that hot hockey wifes are blonde?!?!?!?!?

[ktang 34]

The NHL must have spent all of its budget on outside counsel for the lockout... that's just horrible.

[Chadd 916]

And besides that everyone know that hot hockey wifes are blonde?!?!?!?!?

It took Brodeur a while to figure that one out. ;)

[Hooah4 12]

And besides that everyone know that hot hockey wifes are blonde?!?!?!?!?

It took Brodeur a while to figure that one out. ;)

Ouch!

I agree, what a lame, lame ad.

[Rustybender 0]

the first of which depicts a hockey player preparing for a game with the backdrop of a mythical temple, like a Sumarai warrior getting ready for battle.

That's hilarious, I used to pretend I was suiting up for battle when getting dressed for hockey....when I was 6.

[PJLime 0]

Ouch. Just painful to watch. No one is going to buy a ticket to a game or watch a game on TV to see the heroic battle taking place on the ice. They watch because they want to see their favorite stars and their favorite teams. Sell the stars of the game, not a mythical idea.

[Crazy legs 0]

Blood Sport 35 "War on ICE"

lol

seriously, what other sport markets their game with NONE of their own athletes.

[Eazy_b97 1]

I saw a bit last night on TSN of the clip and haven't been able to get the TSN one to work, but I thought I saw Roy in net for one of the black and white clips. That's not good for anybody.

[vivaotravez12 0]

Start a petition to ban those ads from airing before the sport looses more fans before they ever gained them back...after watching it one last time, I'm still not sure if its an ad for Desperate Housewives or a new Jackie Chan movie...

[Fonya 0]

Wow, I dont even know what to say. Bad actors with cheezy lines. "Its time"

[Adam91 0]

Is RBK the official sponsor of the NHL ?

[jjtt99 0]

Maybe they helped with the production costs as Bettman thanked his "partners" in the speech leading up to the presentation of the ads. You can definitely see the RBK, CCM & Jofa product placement.

As we know they're all part of the same entity, which also includes Koho.

[PJLime 0]

National Council of Women's Organizations is protesting the new ads.

[jjtt99 0]

National Council of Women's Organizations is protesting the new ads.

From that article:

NHL spokeswoman Bernadette Mansur said she was surprised to Burk's reactions to the ad.

''This ad shows no disrespect for women,'' Mansur said. ''On the contrary, the woman is the spiritual and physical trainer for the `Warrior' and is his mentor.''

_____________________________________________

Oh man, this is getting worse by the day.

[2048 0]

What's that Bill Hicks quote on marketing people. "If you're in marketing, please kill yourself"? Something like that...

Sit a year out and then market hockey with candles and the WARRIOR!!!! WOOOOOOOO..no.

[mack 44]

No one ever accused the NHL of being a good business; this is just ass.

[Karly14 21]

I got so embaressed for the NHL when i saw the ad on tv i had to change the channel. I'm not joking. I can't believe somebody got paid to make this ad, then somebody who works for the NHL watched it was like "ya that was awesome, people will love it, lets put it on tv".

[Chadd 916]

It may be the worst ad campaign I've seen for a professional sports league. I would be embarrassed if I had been associated with it.

[jjtt99 0]

I've sent the NHL my opinion of the new campaign, along with a link to this thread. I'm sure we'll see the changes soon. :P

[Chadd 916]

I've sent the NHL my opinion of the new campaign, along with a link to this thread. I'm sure we'll see the changes soon. :P

I have a couple phone numbers I can share with you. ;)