$ of sticks

[dddatsyuk--48 0]

I was just wondering how much it would cost for a company to make one ops. I heard from some people that it costs less than $10 to make a synergy. Just trying to make sure this is true :lol:

thnx in advance

[Chadd 916]

There's no way to really account for that unless you factor in the cost of the equipment to make the sticks as well as the cost of research and development. Add in costs of running the factory and salaries of the people who make them and the real cost of making a stick is much higher than just the raw materials.

[Bo from Boston 0]

Also needing consideration is the popularity of the stick - if very few are sold the amortization of the equipment would be spread across fewer sticks. In other words, a small volume selling ops would remain high for a long period of time since the pay back for the equipment would take much longer.

The materials these sticks are made of is indeed lower than $10. One mold may cost 30-40 grand (if done in house) and the injection molding equipment could cost half a mil.

My guess is that Easton's cost for a Synergy is between $40-50.

[Bo from Boston 0]

The other factor that I didn't put in was replacement projetcions...a rough ass guess would be to assume that they expect to replace 1 in every 5 sticks...if that calculation is close, then for every 100,000 sticks they manufacture an additional 20,000 are manufactured and given away. This is another hidden cost (not really hidden but something that don't people think about) that factors into the overall cost.

[JR Boucicaut 3797]

I'd say...33%. :P

[Bo from Boston 0]

I was trying to be nice :) ....I started out thinking 50% and was like "there is no way it can be that high".

There are 2 LHS's that I know of that have stopped selling the Synergy's because of the all the return headaches. Its all CCM and Bauer on their shelves.

[McCabe#1 0]

I was talking to an owner of a very popular hockey shop in the Toronto area, and he said that he is getting more Vapor XX sticks back, than any other kind. He said they are breaking like twigs. He said he was getting much more of them back the Easton sticks, and he sells more Easton's.

[all-star 0]

costes them little. but you'd think the hockey shops would make alot from these sticks but they buy them from the manufacturer at very high prices. my lhs told me they buy the for about 186 dollars for a normal synergy. and about 230 for a synergy sicore grip.

[Justin 1933 134]

$10.... We wish....I can honestly say it is much higher than that.....

[McCabe#1 0]

My best guess is it costs a company around $100 per stick.

[Bo from Boston 0]

you need better negotiators

[JR Boucicaut 3797]

Bo - I find Justin to be very honest and straight-forward at what he does. I wouldn't exactly bad-mouth him. If he says it costs more, I believe him.

[asdfa 0]

i'm not sure if the same applies for hockey as it does for general sports equipment (sneakers, "apparel" etc) but a huge portion of a products costs come from the advertising. my friends mom did some research for a paper or a while ago and found out that if a pair of nike running shoes cost 100 dollars in a store, it cost 10 dollars to make (materials, manufacturing, shipping) and 30 to advertise.

seeing all of the endorsements easton, bauer, graf etc. have in the NHL, it seems likely that they spend a lot more money than just making the product

[sgazi76 0]

We have actual technology for (most) hockey stuff.

[JR Boucicaut 3797]

i'm not sure if the same applies for hockey as it does for general sports equipment (sneakers, "apparel" etc) but a huge portion of a products costs come from the advertising. my friends mom did some research for a paper or a while ago and found out that if a pair of nike running shoes cost 100 dollars in a store, it cost 10 dollars to make (materials, manufacturing, shipping) and 30 to advertise.

seeing all of the endorsements easton, bauer, graf etc. have in the NHL, it seems likely that they spend a lot more money than just making the product

Graf does not pay a dime to anyone.

[Ryan 0]

As Justin said, $10 is MUCH lower then it actually costs.

[PMurphy17 25]

$10 wouldn't buy 3/4 of the wood category.

The cost is far higher. There are numerous factors that are taken into account when looking at the cost of a OPS.

A $10 OPS would be hockey's "paintball" - it would explode after 1 shot.

Although, not sure why it matters what the cost to make a stick is? The quality of the product and the willingness of consumers to pay "X" amount of money will determine the retail price.

[blackhawks4ever 0]

i'm not sure if the same applies for hockey as it does for general sports equipment (sneakers, "apparel" etc) but a huge portion of a products costs come from the advertising. my friends mom did some research for a paper or a while ago and found out that if a pair of nike running shoes cost 100 dollars in a store, it cost 10 dollars to make (materials, manufacturing, shipping) and 30 to advertise.

seeing all of the endorsements easton, bauer, graf etc. have in the NHL, it seems likely that they spend a lot more money than just making the product

Graf does not pay a dime to anyone.

Not trying to be argumentative but they DO pay the NHL fee. Which is a significant cost.

[JR Boucicaut 3797]

Agreed, but he said endorsements. Graf doesn't endorse any players.

[Bo from Boston 0]

I am no expert at exactly what Mission puts in their sticks, but raw graphite and carbon costs are very easy to get online and it is very very inexpensive.

Not bad-mouthing anyone - clearly the majority of the costs lie in the molds/tooling, equipment and overhead...(not to mention R&D costs, marketing costs, offset costs on projetcs that get squashed). Of all the cost factors that equate to the final, assembled and burdened cost, at the end of the day materials is without question the lowest slice of the pie. Now, if you manufacture MILLIONS of sticks, those factors become smaller but large specialty products companies have large Budgets for marketing which ultimately always has cost impact.

[Chadd 916]

Last I heard the NHL fee was still around $25K, not all that expensive to a larger manufaccturer.

[thejackal 46]

Yes, I think hockey sticks are definitly over priced, but everyone has to make a profit at the end of the day. I mean look at the food we buy, $1 for a 500ml soda at a fast food joint but you can buy a 2 liter for the same amount at a supermarket.

[Bo from Boston 0]

The cost for a mold to form a blade is a relatively small cost(its just machined metal)...the cost for the injection molding equipment is quite another story.....

[Chadd 916]

They all have different processes but some only cost a couple grand.

[Bo from Boston 0]

there is no system for building OPS in volume that cost a couple of grand. If you are talking about the tooling for the blade, soft tools (ceramic or sand) can run a few thousand dollars but will break down quickly.