Hottest Product for 2007-2008

[atomicpunk5150 2]

Not sure how "Hot" they will be across tradtional markets in North America, but I am really looking forward to seeing how the Mission AG120 skate and Fuel/VDS stick line will do.

I know it will at least sell well here in Kalifornia......

[cj190 0]

I also get a little confused with Mission, because they change things all the time. When they change something, it's hard to know why, for example whether they changed it because there were problems with it etc. I was happy to see them update the wicked light name from years past, which i think will lead to high sales, as people who liked those skates will buy them again. Hopefully mission will keep that line going, just like bauer, ccm, etc does with certain lines. Brand name is very important, even within the overall brand.

[chippa13 1844]

I've always believed Mission's problem was in the constant renaming of updated, tweaked skate lines. Bauer's Vapor line is probably a far cry from what they were when they first came out but they created name recognition. I think Mission would benefit from doing the same.

When you don't have a large market share, you have to change things up from time to time in order to try and improve sales. That goes for Easton and Mission.

Understood, but you improve the product and keep the name, ie. Mission has put out a Supple Fit skate under at least 3 different names now, the "S" line, AG line, and now Fuel AG line. A better move may have been to keep them under the original "S" naming convention and merely increasing numbers, similar to how Bauer and CCM are with their Vapor and Vector lines.

[ambro 0]

There was never just an "AG" line. You are right about 3 different SuppleFit lines though. First was the Pure series, then the S series, and now the Fuel AG line.

[Slapshot9123 0]

Suprized no one has said it but, honesly the Easton SE kids here gobble up every new easton stick.

[kovalchuk71 212]

not to mention warrior. Im sure the parents will be thrilled with the nipple grip

[JGraz15 55]

not to mention warrior. Im sure the parents will be thrilled with the nipple grip

Or the Kronik

[cammerz12 0]

or the new ad for the kronik

[--notorious 0]

Thats going to make some kids want it more. If the kids are like 10 yeah, but 12+

[cammerz12 0]

u talking about the urinal one i thought it was funny but some uptight, high strung hockey mom will catch a glimpse and flip

[--notorious 0]

If anyone has link to commercial please post B)

[drisco487 0]

yes, i would love to see the commercial

[Riggo 0]

Chadd, what is the "ankle depth problem" you refer to with regard to the Fuel AG 110?

Thank you.

[DarkStar50 680]

It is a print ad in the Hockey News and USAHockey magazine.