I think if you are comparing his $160USD stick to the "big brands" sticks at or near the same price point, his sticks are significantly better.
I agree, they aren't as good as a GEO, Project X, FT4 Pro, Trigger 6 Pro, AS4 Pro, etc. but at nearly half the cost they are pretty fantastic.
If I had to choose between a Hyperlite and one his sticks, I would take his stick 100% of the time. Then again, I absolutely hate the Hyperlite, lol.