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From what I heard from shops, they actually like the yearly releases more than the 2 year cycles as it means they have less of the inventory of the old models so they don't have to clear them out. They also don't have to book as much product from the get go since it doesn't need to last a 2 year cycle. I hate the yearly releases as I don't think there are big enough improvements year over year to actually make significant updates and you end up with gear that was changed just for the sake of it. But I totally understand why they do it and why stores like the yearly cycles.

To be honest, this isn’t a manufacturer problem, but more a consumer problem. Manufacturers have to use buzz words to sell the new products, but very few consumers are happy with just using the same product year in and year out, and sales end up lagging. It’s across all industries really, hockey isnt unique here.