DAMN Easton

[Chadd 916]

You can have an issue with it all you want, the fact is that they don't state anywhere in their warranty program that they have to give the similar stick.

You just posted this:

In the Canadian warranty program, it goes on to state "Easton reserves the right to substitute similar product if necessary."

http://www.modsquadhockey.com/forums/index...st&p=762456

You can't have it both ways.

[epstud74 24]

I'm firmly in the camp that $200 OPS sticks are not worth my time or effort unless I'm in a spending mood. I still think $200+ hockey sticks that often break are ridiculous ideas IMO. I have ONE OPS that I I actually use and that is a One95 with a P14 blade, but then again I did not buy it. I have a Easton Stealth CNT that I'm afraid to use. I just do not think it is feasible to expect the majority of hockey players to shell out $200 for a stick that breaks on a regular basis. My god-son is using all my 2 piece sticks these days because he's breaking all his X60s, Vapor XXXXs and Easton S17s at a rate of 2-3 a month. His father makes good $$ but not enough to justify a $400+ stick budget per month during the season. I'm not picking at the warranty policies of Easton, but if stick companies made more durable sticks, maybe we'd see less fraud as well.

[Chadd 916]

I'm firmly in the camp that $200 OPS sticks are not worth my time or effort unless I'm in a spending mood. I still think $200+ hockey sticks that often break are ridiculous ideas IMO. I have ONE OPS that I I actually use and that is a One95 with a P14 blade, but then again I did not buy it. I have a Easton Stealth CNT that I'm afraid to use. I just do not think it is feasible to expect the majority of hockey players to shell out $200 for a stick that breaks on a regular basis. My god-son is using all my 2 piece sticks these days because he's breaking all his X60s, Vapor XXXXs and Easton S17s at a rate of 2-3 a month. His father makes good $$ but not enough to justify a $400+ stick budget per month during the season. I'm not picking at the warranty policies of Easton, but if stick companies made more durable sticks, maybe we'd see less fraud as well.

If guys would stop slashing the hell out of each other with them, they would last a lot longer.

And I'm sure that Easton would tell you that an ST is similar product, a composite OPS.

And I'm sure most people wouldn't consider a $100 less expensive product "similar" enough. Different curve, flex, grip, graphics on the same stick is a similar product. A 40% less expensive product, not so much for most people and enough for someone to take legal action costing the company more than they save.

[epstud74 24]

The sticks are usually breaking on one timers or even snap shots. I've seen guys bring brand new sticks to the rink only to have them snap in warm ups

[UMWhockey 0]

I think it was Montreal that started just selling their high end sticks in pairs of 2. When you pay for their $200 stick, you get 2 of them and no replacement for the sticks... not a bad idea

[Jesse_01 0]

I think having a warranty program is fine. How much mark up is there on these things? 100, 200%?

[gxc999 7]

I think it was Montreal that started just selling their high end sticks in pairs of 2. When you pay for their $200 stick, you get 2 of them and no replacement for the sticks... not a bad idea

It's an ingenious idea, in my mind. The problem is, that might cause problems with the retail price of Easton sticks. Is it going to be 2 s19's for 400 with no warranty? That's too expensive for most people to pay without some form of insurance. It would ultimately hurt their business because with no safety net, who's going to blow that much $$ on a stick? I can't think of a large audience who would do that and pro stocks don't have a warranty as it is anyway.

I think having a warranty program is fine. How much mark up is there on these things? 100, 200%?

It's substantial when a stick is getting retailed at $240+. However, factor in warranty replacements, ads, shipping, pro player contracts etc and things don't look so good. I'd love to see hard numbers from Easton on that, but none of us ever will.

[gxc999 7]

A warranty program is not a replacement for a broken item.

It's an insurance net for manufacturer's defect, that's all.

[shotty 7]

How much mark up is there on these things? 100, 200%?

i'm sure there's a very limited number of people (on here and in general) that actually know the answer to this question, but i can tell you that from working in the sporting goods industry, a small portion of the price of the item goes into the warranty program for that company. if the hockey industry is anything like most other sporting goods industries, they know before the product even hits the shelves how many of each stick they'll have available in the warranty program.

[Jesse_01 0]

The way easton mass produces their sticks in china. I bet a s19 cost's them $40 to make at the most. Easton-Bell sports 3q 2009 Profit $59.5 million. If you times that by 4q, thats a yearly profit of $238.12 million dollars a year.

People make it sound like easton is barely getting by.

[number21 3]

They also have 2,248 employees to pay, materials, R&D, etc, etc. I'm not saying they don't make a healthy profit, but it's not as black and white as "look they make $XXXX a year."

[Jesse_01 0]

They also have 2,248 employees to pay, materials, R&D, etc, etc. I'm not saying they don't make a healthy profit, but it's not as black and white as "look they make $XXXX a year."

Gross profit

Gross profit is equal to our net sales minus our cost of sales. Gross profit margin measures gross profit as a percentage of our net sales. We state inventories at the lower of cost (determined on a first-in, first-out basis) or market and include material, labor and factory overhead costs. Our gross profit may not be fully comparable to other sporting goods companies, as we include costs related to distribution and freight in cost of sales.

Read more: http://www.faqs.org/sec-filings/091117/EAS...m#ixzz0eJSADsat

[chippa13 1844]

Don't forget about Selling, General and Administrative costs which are not consided Costs of Sales, but that's just high school Accounting 1 talking.

Selling, general and administrative expenses

Selling, general and administrative (“SG&A”) expenses include all operating expenses not included in cost of sales, primarily, selling, marketing, administrative payroll, research and development, product liability, insurance and non-manufacturing lease expense, as well as certain depreciation and amortization. Other than selling expenses, these expenses generally do not vary proportionally with net sales. As a result, SG&A expenses as a percentage of net sales are usually higher in the winter season than the summer season due to the seasonality of net sales.

Read more: http://www.faqs.org/sec-filings/091117/EAS...m#ixzz0eJcroHYZ

Wow, I made my statement before following your link and seeing the above as the very next thing in the link. Come on, that's just piss poor, lad.

[Jesse_01 0]

Don't forget about Selling, General and Administrative costs which are not consided Costs of Sales, but that's just high school Accounting 1 talking.

Selling, general and administrative expenses

Selling, general and administrative (“SG&A”) expenses include all operating expenses not included in cost of sales, primarily, selling, marketing, administrative payroll, research and development, product liability, insurance and non-manufacturing lease expense, as well as certain depreciation and amortization. Other than selling expenses, these expenses generally do not vary proportionally with net sales. As a result, SG&A expenses as a percentage of net sales are usually higher in the winter season than the summer season due to the seasonality of net sales.

Read more: http://www.faqs.org/sec-filings/091117/EAS...m#ixzz0eJcroHYZ

Wow, I made my statement before following your link and seeing the above as the very next thing in the link. Come on, that's just piss poor, lad.

If you keep reading it explains Selling, general and administrative expenses 23.4%, = $42.2 mill out of $180.4 mil of 3q net sales.

NET INCOME which I didn't say is 2% on $180.4mil which is $3.608mill clear.

They also state that 1.8%($3.2472mil) is Amortization of intangibles 3q

[epstud74 24]

Have you seen the cost of an Easton softball bat? Hockey is not their only business and it seems as if the two sports share technology and R&D costs

[shotty 7]

The way easton mass produces their sticks in china. I bet a s19 cost's them $40 to make at the most. Easton-Bell sports 3q 2009 Profit $59.5 million. If you times that by 4q, thats a yearly profit of $238.12 million dollars a year.

People make it sound like easton is barely getting by.

did you factor in shipping, research and design costs (including payroll), producing prototypes, testing, endorsements, marketing, salary, among a whole host of other things?

its funny because i was playing with a new piece of equipment around this time last year that the owner of the company i repped for had been designing with his team of engineers. one part of this prototype wasn't operating exactly as it should have been, so when i engaged it, a piece broke off. he says "you just snapped a $1500 heel lift" and then it dawned on me... IT COSTS A LOT OF MONEY TO DESIGN SOMETHING FROM THE GROUND UP.

...and those costs become associated with the final product. yes, part of that $250 you spend on this stick that didn't just fall from the sky into the hands of easton-bell sports goes to paying that team of university educated designers who created it for you. essentially, every time easton creates a product, that product starts off in the negative and has to work its way out, into a profitable model... which is why companies like easton "mass produce in china".

[Jesse_01 0]

I'm talking about EASTON-BELL sports as a whole.

Also if you go down to the very bottom is list's their net income for the 1q,2q,3q of 2009. Added up they made $20.5189net so far in the first 3q's of 2009. Not to bad if you ask me when the economy is down.

[chippa13 1844]

So basically Easton cleared a whole $3.6-7.2 million. For shame, Easton, for shame.

[Chadd 916]

Can you guys go fling poo at each other somewhere else?