I agree that the shop should be doing this for the customer but sometimes this is not practical. I, along with a lot of people, who live in hockey deserts have to travel far to get fitted for True (or other companies) custom skates. The closet fitter to me is about a seven hour drive and I ended up getting mine fitted at a shop that is about a 10 hour drive from me. A lot of people plan on getting fitted when on work trips or vacations to hockey areas so I, along with a lot of people can't just drive down the street to where they got fitted to show the issues to shop and have them work on their behalf. In my case, I would just email them info and pics and they just forward them up to Winnipeg since they can't add any additional info as they can't see me with the skates on in person. For myself, it's a lot easier for me just to email Rob than email the shop or True's customer service, who do give short, sometimes unhelpful responses.