Leaderboard

That is absolutely not the experience of what I saw in stores I've worked in or through talking to people playing hockey. It hasn't become a popular thing with skates until stores realized they could add it as an extra charge of pure margin to a skate that they started pushing people into lower end skates and making up the difference in price with insoles and profiles. I can say out of all of my adult teams, probably 5 out of 50 players know what a profile is and have had one done.

Hell of a first post there……

How much of your “matching existing profiles” is essentially banana-ing the brand new steel to match the old steel that was been ruined by consistent poor sharpening and other shops?

In Canada, almost every single player gets their skates profiled. It's almost expected when a customer is buying a pair of skates that they get the steel profiled. It's definitely not as popular in the US but is growing slowly. I can break down our metrics. Beginners don't typically ask for profiling. When presented as an option they usually decline either because they dont see a benefit or dont want to spend the money. According to metrics pulled from our sales that is about 8% of beginner skate sales and this represents 38% of our skate sales total. Intermediate/advanced players have a much higher percentage. Many ask for profiling or want us to match their existing profile with the replicator. This percentage is 36% of intermediate/advanced skate sales and accounts for 62% of our skate sales. Replacement steel we see about 65% of customers request profiling or profile matching.