Well to be fair, they would've / should've seen it coming. The fact this program has been running for essentially five years, I doubt they lost any money. They probably are ending this program due to the fact that they now have gained a large number of people using their skates which was their goal to begin with. Bauer hasn't done this because they didn't need to as there will always be those loyal to Bauer. Ccm has made strides to gain a lot of customers and pro players using their skates.... And it doesnt hurt with mcdavid and other top NHL players now endorsing ccm. Wonder what Bauer is going to do. They definitely would've taken some loss over the years losing a lot of their sponsored players.