They would've had more success if people were able to choose which tongue they wanted when purchasing the skates new, just like selecting what steel... But to have to spend another $100 bucks for a tongue you like and be stuck with the stock one seemed like a deterrent to me. At least true makes decent tongues and I've successfully created a Velcro system on some Bauers to accept true tongues. Did it for a pair of Bauers that I converted to inlines as the stock tongues on those were shot.