Those who do a little more research than the average consumer know the flaws of the VA Tech ratings and realize the importance of a proper fit. Unfortunately, when news comes out with something like the VA study and it creates a buzz with the average consumer. "WOW a university has found out the safest helmets out there!!! Here's my money!!!" Companies now have to consider the study because despite it being heavily debunked, most just read the headlines and here we are.