There was a discussion on another site a few months back where someone was talking about the astounding asking price of getting one of those guys to mention a new sock they were producing. I am sure STX can pay it and I am equally sure it will pay off. The thing is that they sold a lot of RX2 sticks by people just picking them up in the store. There's now I got my first one. I picked it up and went 'oh wow'. The new pricing helps quite a bit but we all know hockey players are weird about new stuff. So they will want in depth videos.
As an aside, does anyone know if the PureGrip shaft has ever been used in the NHL? I have watched several different rounds of clips of guys with RX2s and all the NHL guys seem to be using normal dimensions.