Mike Modano's stick at olympics

[mack 44]

That guy needs to live in a shack in Montana.

[analog999 0]

You're way off base here. Why should the IOC allow companies to freely promote their product while the whole world is watching and not get compensation? Seriously.

I disagree. This is equipment and not like it is an ad on a jersey or something. It's not like the stick manufacturer or even the teams are selling ads that say "Eat Wheeties" on their stick.

[hurricane 0]

You're way off base here.  Why should the IOC allow companies to freely promote their product  while the whole world is watching and not get compensation?  Seriously.

I disagree. This is equipment and not like it is an ad on a jersey or something. It's not like the stick manufacturer or even the teams are selling ads that say "Eat Wheeties" on their stick.

Thank you! Its not about the equipment. the athletes.

[Chadd 916]

I'm not perfect but I've helped more people than you have.

[JR Boucicaut 3804]

You're way off base here.  Why should the IOC allow companies to freely promote their product  while the whole world is watching and not get compensation?  Seriously.

I disagree. This is equipment and not like it is an ad on a jersey or something. It's not like the stick manufacturer or even the teams are selling ads that say "Eat Wheeties" on their stick.

Because believe it or not, people make money at these things.

Simple as that. I can't believe it isn't painfully obvious to you guys.

[donkey87 0]

The Olympics can provide a huge platform for hockey equipment manufactures to advertise on. Why shouldn't the Olympics be able to make money. Who allows free advertising at an international event. This is the same as the NHL charging for the right to advertise at games. The Olympics is the same deal at the international level. I don't think that CCM or Bauer is going to complain to much. Yes, they have to pay, but they get a lot of exsposure.

[Project824 0]

dont forget hurricane say canada or the US wins and the gwg is scored by say an easton user, they can use that as a ploy on their website or on the phoen when your on hold.

example? brad richards conn smythe uses a si core, i just heard it today.

And believe it or not hurricane, by using an easton stick u are advertising for them. buy an A&F shirt, ur advertising for them too. Why should the olympics allow this for free?

Didn't CCM use that thing already? The V130 was the stick that scored the GWG at the World Cup of Hockey when it first came out?

Anyway, the Olympics haven't been about the athletes or the competition for a long long time. The athletes and events are a nice sidebar, but there's a dollar to be made, so someone is going to make a lot of them where possible. That's why you've got Olympians working at Home Depot for the Olympic training program and meanwhile a guy at the IOC and a PR guy at Chevy who have never put on a jockstrap, skis or skates their entire lives and haven't broken a sweat in 15 years are sitting on a 6-7 figure salary for figuring out how to make the games profitable.

[McCabe24 0]

Vinny and Doan scored the GWG is the semi and final game respectively so CCM used it to market the Vector 130 when it came out. Easton did the same with the Synergy and co. for the 2003 playoffs, had guys like Madden, Sykora and Salei. All about a stick and important goals.

[jrhky36 1]

Why should the IOC allow companies to freely promote their product.

J.R. don't you mean the nike winter games comittee?

[analog999 0]

This is the same as the NHL charging for the right to advertise at games.

I'm sorry, I don't know all the advertising rules. You're telling me that the NHL requires all stick manufacturers whose sticks are used by a player to pay the NHL an advertising fee? (Or any other item for that matter, helmets, etc).

I see players all the time wearing this or that before or during games when they're interviewed. Do they pay the NHL as well?

[Project_2501 0]

This is the same as the NHL charging for the right to advertise at games.

I'm sorry, I don't know all the advertising rules. You're telling me that the NHL requires all stick manufacturers whose sticks are used by a player to pay the NHL an advertising fee? (Or any other item for that matter, helmets, etc).

I see players all the time wearing this or that before or during games when they're interviewed. Do they pay the NHL as well?

Yes.

[JR Boucicaut 3804]

They pay a licensing fee. $25k per piece of equipment.

[analog999 0]

So if a player is wearing a particular brand of shirt as they're walking into the game and the CBC camera pans across the players walking in, the NHL is going to send that company a bill?

Or if Joe Sakic is in an aftergame interview, wearing a pair of nike warmup pants, the NHL is going to bill Nike for just the warmup pants?

[Project_2501 0]

Nike has already paid for their gear to be viewed.

Edit: What I mean it; it's a one time fee.

[Jason Harris 31]

As far as off-ice goes, THC/RbK was said to have had an exclusive on all off-ice "underwear", but, several teams still order their favorite brands.

The equipment manager with the Red Wings implied to me that the NHL is going to start cracking down on this, to the extent that he's only going to order RBK -- even for practices.

Also, there is another category for which they'll happily take your $25K, and that is if a company wants to use NHL logos in advertising. Without paying that, a company can use the image of a player with the product, and probably could have the player in the team colors, but would certainly have to obscure the team logo.

[malcb33 99]

Think about it, the olympics are huge and are watched by x amount of people around the world. I am sure that the equipment companies do research on their sales of certain equipment after an event. If it wasn't worth $25,000 or more worth of sales, why would they bother paying the fee.

[DarkStar50 679]

The NHL "on-ice marketing program" has been in effect since around 1991! I have old Score hockey cards with players sticks clearly spray painted black over brand logos who didn't pay back then. In the beginning the vendors were po'ed about the program since they liked the old way better: free advertising! Then for awhile those that refused to pay saw how crappy their sticks looked with spray paint on the logo and realized they had no choice. This program did help to clean up some over use of brand logos on product at the time.

As for the Olympics and brand logos/advertising/etc, here is another Olympic history moment: This started in 1968 with the Summer Games in Mexico City. The fight was between Puma and Adidas for brand exposure with shoes. Both these companies were breaking into the North American marketplace at the time. They wanted as much brand exposure as possible and this was the start of athletic advertising as vehicle to push product. The good old boys of North America; Cooper, CCM, Winnwell in hockey and Rawlings, Wilson, Spalding, and MacGregor in US team sports were too set in their ways to see the potential for this. It was Puma and Adidas that started sports product marketing.

As for the "Nike Olympic Winter Games", where have you been? Every major sporting event in the last 20 years has had some major brand plastered all over it. Just because Nike is in your face at the moment, please don't think this is the first or last time this will happen in sports. If it bothers you switch to ESPN Classic Sports and watch a replay of some old game of guys in slow motion from the 60s. BTW, that is as fast as they could go in those days.

[steve66 45]

As far as the Olympics, they are increasingly enforcing advertising policies so that companies who are paying top dollar for their space feel like they are getting their monies worth. If the IOC allowed companies to air their products name without paying, there would be a backlash from paying sponsors and the IOC would lose money in the process.

This kind of policy applies in the summer games too. For example fast food chain A and soft drink company X pay a whack load, they won't want the IOC to allow people to be munching and slurping Fast food chains B's and soft drink company Y's products in the stadiums, because A and X have paid for that exclusivity.

It's pretty simple to understand why things have been blacked out. All the compnaies play by the same rules, I don't see where the Nike olympic comments are coming from.

[Sven 1]

I dont want to open a new thread, so im going to ask my question here.

How can you blacken your stick at home? Just painting it black with some black color and then paint some clearcoat over the black paint?

If so, would the clear coat ruin the palms? Im not sure, but i would say no, because when the manufacturer puts clear coat on their sticks too.

Whatever. I hope you can help me.

[#96 0]

Yes, just spraying regular paint will easily chip, and rub off on palms. I don't think clearcoat will be terrible on your palms.

I would prime the stick first with primer. Then paint. Then clearcoat.