Official beer of the NHL

[15yearsofhistory 0]

NEW YORK -- The National Hockey League (NHL) announced today it has reached an agreement with Anheuser-Busch, Inc. for Bud Light, the world’s best selling American-style light lager, to remain the Official Beer of the NHL through the 2010-11 season.

Simultaneous renewals with Anheuser-Busch and Labatt, which markets and distributes Bud Light in Canada, gives the brand category exclusivity and a brand presence in-game and at retail across North America.

Bud Light has been the Official Beer Sponsor of the NHL since 1998 and, at the local level, sponsors 21 of the League’s 24 U.S. teams. In addition to remaining the official and exclusive beer sponsor of the NHL All-Star Game, Bud Light gains the same distinction for the NHL Winter Classic, as well as the opportunity to offer a consumer promotion involving the Stanley Cup.

The combination of local support with activation across the NHL’s comprehensive portfolio of marketing and media assets creates great opportunities for both brands.

“The NHL’s expanded partnership with Bud Light validates our strategy to successfully activate avid fans across a portfolio of media and marketing assets,” said John Collins, the NHL’s Senior Executive Vice President of Business and Media. “Renewing and expanding our relationship with Bud Light aligns us with a premier North American brand in a key sports marketing category.”

“The NHL continues to put out a great product year after year and is doing a fine job of using new marketing platforms to connect with its fans,” said Tony Ponturo, Vice President of Global Media and Sports Marketing, Anheuser-Busch, Inc. “This is especially true of the digital space, which is a shared point of emphasis for Bud Light.”

Woo-ee feller, get me a Bud Light!

[habsfan87 0]

Bud Lights weak...John Labatt should have stepped up, Blue for life.

[Rustpot 1]

Bud Lights weak...John Labatt should have stepped up, Blue for life.

Labatt Summer Lager crushes Blue. I drink Miller Light over Bud Light, never drink Budweiser or Bud Select.

[Allsmokenopancake 0]

Bud Light, Official water of the NHL

[habsfan87 0]

Labatt Summer Lager crushes Blue. I drink Miller Light over Bud Light, never drink Budweiser or Bud Select.

Summer Lager eh, never heard of it. Is it American, Canadian, both? I've heard the US Blue isn't quite the same, I've never had it

[Fire0nIce228 1]

Miller lite ftw

[fatwabbit 93]

ever thought that Bud light would be used to make the ice on the rink? you'll have more guys diving just so they could lick the ice...

[STLSniper19 0]

Bud Light > Miller Lite

Miller products all taste like beaver piss

[english15x 3]

bud light is terrible.

gimme a blue or a mgd.

[jason37 2]

[lextune 0]

Meh...

"Bud Light; The official slightly beer flavored water of the NHL!"

:P

Sam Adams ftw.

[epstud74 24]

Budweiser/Miller=terrible

No one worth their salt has Bud/Bud Light/Miller/Miller Light as their favorite beer

[epstud74 24]

Budweiser/Miller=terrible

No one worth their salt has Bud/Bud Light/Miller/Miller Light as their favorite beer

[jrhky36 1]

Bud Light > Miller Lite

Miller products all taste like beaver piss

where do find beaver piss? :lol:

[WingsVK97 0]

I've got no choice. I've got family that works for Coors. Hail Hail to the Silver Bullet.

Nothing like getting ALL the beer for your wedding for $50. And I do mean ALL!!

But seriously, for those of you who don't have access to Yuengling lager, you're missing out.

[razrbladz12 0]

Enough about taste...does anyone else remember the cool Bud Light commercials with the penguin? "Doobee Doobee Do"

[chef_ducky 0]

so we stopped talking about taste to talk about Penguins.

I personnally like the taste of Bud

[Chadd 916]

But seriously, for those of you who don't have access to Yuengling lager, you're missing out.

I grew up in PA and we always had Yuengling. Before it became the "in" thing, it was considered garbage beer that you could get for next to nothing.

[JR Boucicaut 3801]

Agreed - it's eh. Price is good however.

[english15x 3]

so we stopped talking about taste to talk about Penguins.

I personnally like the taste of Bud

aren't you a little young for the beer thread

[hockeyherb 1]

Budweiser/Miller=terrible

No one worth their salt has Bud/Bud Light/Miller/Miller Light as their favorite beer

Certainly not my favorite beer (Negra Modelo is my current fave) but after playing hockey I love to drink the watered down Lite beers as long as they're ice cold. I love Guinness too but can't see drinking that after a game.

[pantherfan 0]

so we stopped talking about taste to talk about Penguins.

I personnally like the taste of Bud

aren't you a little young for the beer thread

Aren't you also?

Not such a fan of light beers myself.

[kilner 0]

so we stopped talking about taste to talk about Penguins.

I personnally like the taste of Bud

aren't you a little young for the beer thread

So theres an age restriction on posting on certain threads is there?

[english15x 3]

he's 15, I'm 20 there's a bit of a difference. :P

[kilner 0]

he's 15, I'm 20 there's a bit of a difference. :P

Cant yanks drink untill they're 21 though?