The Hockey Club

[lampliter87 8]

Not the next Brooklynite buuut...

http://thehockeyclub.com/

Saw these guys in the new THN. Pretty interesting concept imo.

[Spreedizzle 1]

Interesting marketing idea. Seems pretty thorough and could help some people who blow through sticks a lot. The only question though will be a similar theme that has been resounding around here lately......getting an unknown stick into the hads of the consumer at the current price that it is listed at. Could be a substantial challenge......but I give him a lot of credit for coming to market with a vastly different approach.

[VakarLajos 5]

Well how much more black could it be?

And the answer is "none. none more black"

This is a really interesting concept. Would love to get my hands on one to see how the quality is. Unfortunately the pocket is a bit light about now. Looking forward to some reviews.

Interesting jersey they've got. "THC Hookers"

[kovalchuk71 212]

Im not understanding the concept? Drastically cheaper? Its Still $150.00 for a stick.

[lampliter87 8]

You buy a "package" similar to an insurance policy, and subsequent sticks are cheaper.

[Spreedizzle 1]

Im not understanding the concept? Drastically cheaper? Its Still $150.00 for a stick.

If you read into the "membership packages" you will see that the sticks equal out to about $150 a piece for your respective package, and then subsequent breakages are covered at a reduced cost.

For example.....the Platinum package works out to $162 per stick for your first 4 sticks, each stick there after costs you just $49 a piece. So if you go through say.....7 sticks in a calendar year, your effective cost for each stick has now dropped to $113.57.

https://thehockeyclub.com/order.php

[Jarick 5]

I don't see any actual sticks, just CGI. Vaporware? I'd be more skeptical of this than the Brooklynite business.

[bheidepr 0]

Im not understanding the concept? Drastically cheaper? Its Still $150.00 for a stick.

If you read into the "membership packages" you will see that the sticks equal out to about $150 a piece for your respective package, and then subsequent breakages are covered at a reduced cost.

For example.....the Platinum package works out to $162 per stick for your first 4 sticks, each stick there after costs you just $49 a piece. So if you go through say.....7 sticks in a calendar year, your effective cost for each stick has now dropped to $113.57.

https://thehockeyclub.com/order.php

Another thought: team up with 2-4 guys to buy a package together. You can request different curves as long as they are all the same hand (i.e. right handed)

[kovalchuk71 212]

I hope they are all black like in the picture. I love blank sticks.

[chippa13 1844]

Don't forget the old adage, lads; If something sounds too good to be true, it probably is.

[JR Boucicaut 3804]

The stick is most likely junk, but alas, there's an incentive to try it out.

[flyerman 0]

Interesting idea, but he's going to have to rely on word of mouth to sell the concept (and sticks). If the sticks are anything short of superior compared to the major brands, he's gonna have a tough time making it work. Most players today will pay more for an OPS if they get the performance they want, even if they break a lot of sticks.

Also, none of the 4 blade patterns work for me. So it's a all moot in my case.

[Dupes 1]

I emailed them a few times in the summer, they never bothered responding.

Their located in Montreal, about 10 minutes from my house.

I plan on trying out their stick this winter at some point!

[VakarLajos 5]

The stick is most likely junk, but alas, there's an incentive to try it out.

just wondering what bells tell you it is a bad stick? (other than it being a no-name start up)

I emailed them a few times in the summer, they never bothered responding.

Their located in Montreal, about 10 minutes from my house.

I plan on trying out their stick this winter at some point!

always a positive sign.

[shooter27 116]

It's certainly an interesting concept. I wonder if it would work better by using a similar pricing structure on currently available retail sticks. Obviously the prices would have to go up, but if you could get, say, a One90 at retail price and know that if you break it (post-warranty period) you could replace it for less than retail, would that be interesting to people? I would think most of us would consider a model like that, but I don't know if someone could buy retail sticks at a price that would make the consumer happy and the concept profitable.

[Goonsquad 209]

Well how much more black could it be?

And the answer is "none. none more black"

I wonder if the max of replacement sticks "goes to 11"

anyways, this reminds me of the sunglasses that I've been using the past 3 years. Native Eyewear has a warrenty replacement program on the frames and lenses. Break the frames, send them the frame + a fee + info and they send a frame back with another set of lenses. Same goes for scratched lenses, although the lenses have not taken that much abuse...

Its an interesting concept but you have to live with their specs for shafts and blades for now ...

[AnthonyJTa 0]

When I was at TPS, we discussed having an "extended warranty" that could be purchased for OPS. Problem was nobody wanted to take the bull by the horns and head the thing up, or, everyone thought that the idea was too "extreme."

Great concept... I was talking about this with my brother not too long ago.. I'm a huge advocate for purchasing extended warranties on majority of the stuff I own, especially if credit is involved. I'm always telling people that Best Buy replacement plans are the best $ you'll spend. When my brother was plowing through SL's, I remember saying to him, "Too bad they didn't offer up an extended warranty...", as I would be open to spending X amount of dollars (within reason, obviously) to extend the warranty say, 30 or 60 days.... Someone who's easier on sticks could decline.

[Jarick 5]

Extended warranties were one of the things that made us the most money when I worked at Best Buy. I have a feeling they'd benefit the company more than the consumer.

Anyways, do most adults even break sticks on a very regular basis? I could see this working out well for high school or junior players who might go through several sticks a month, but at that point the company would be losing way too much money. And I'd have to imagine college and pro clubs would spring for the name brand products.

But it's an interesting concept.

[BrooklyniteAlmighty 0]

Eliminate these punks cut them up in chunks......

I think its too much thinking, just sell the stick cheaper. It says no gimmicks but the whole concept is a gimmick.

[bluesman68 0]

My guess is that they are making very good coin on the recycling program and what they get from consumers is just gravy. Not only are they making money off your returns, but they are raking your wallets over the coals. The attached article relates to composite recycling from other industries, why should hockey sticks not be too far behind?

http://www.adherenttech.com/composite_recycling.htm

[boganz45 0]

Extended warranties were one of the things that made us the most money when I worked at Best Buy. I have a feeling they'd benefit the company more than the consumer.

Anyways, do most adults even break sticks on a very regular basis? I could see this working out well for high school or junior players who might go through several sticks a month, but at that point the company would be losing way too much money. And I'd have to imagine college and pro clubs would spring for the name brand products.

But it's an interesting concept.

Yep, the majority of times the extended warranties offered by electronic retailers are for suckers - it is one of their biggest moneymakers. Only for high price electronics is it sometimes worth it. Later,

[start_today 773]

Spree, on your pricing model, you left out all the $25 shipping charges. It's $25 for the initial order, then $25 for every stick after that. This bumps the price per stick for this up to $127.86 a stick.

The extra stick shipping is listed here --->http://www.thehockeyclub.com/howitworks.php but the initial $25 fee you don't find until you go through the entire ordering process.

Along with the lack of any proven quality behind the stick, you're still dropping a bunch of money on an online retailer. You can't compare these prices with your lhs, you have to compare them with monkey or giant. If you go with this platinum package, which means you're putting down $673 for your intial order, a lot to drop on unproven sticks. For that price you could buy last years model of a big name company from an online store, or you could buy a ~$100 prostock from your lhs.

Lastly, it's interesting that they chose THC for their branding. I seem to remember some other hockey group using that up until a few years ago.

[Dupes 1]

Here are my The Hockey Club sticks.

Im surpringly happy with them... a lot of grip and the stick feels great!

Dont know yet about durability, but after 3 games they still look like new!

I have taken a few pictures here: http://www.hockey2k.com/misc/Equipement/The%20Hockey%20Club/

[KevinVu19 0]

that place is 18 minutes to my house lol

[wildebeest 0]

Somebody needs to tell whoever designed the "savings calculator" that the dollar sign comes BEFORE the amount.

Their claim that their sticks improved scoring 23.4% is ridiculous.

And why do they have a clone army of the dude from Nickelback hawking their stuff?

Fail.