MyBauer Sticks

[JMart10 0]

I was just looking on Bauer's site and realized they updated their "ID" program to "MyBauer". I checked it out and saw they finally had the x:60s up and decided to customize one just to see how it looked in green and what the pricing was for it. I was pretty shocked to see the price was still $209.99 and then I started wondering why there wasn't additional cost like the ID program. Why even buy the sticks at a LHS if you can get it with a grip and blade not sold at your LHS for the same price? Beside the fact that it takes x amount of weeks for the sticks to arrive, if your in no rush I don't see the problem. I'm kind of bummed that I had to buy my x:60s so soon or else I would have waited and just ordered them through mybauer.

[Hoffer 0]

It takes 3-5 weeks and there is also an extra 15 dollar charge a stick for shipping.

[Rustyhole 1]

there is also an extra 15 dollar charge a stick for shipping.

...to your door (from China!), and if you don't live in a large hockey market or near a decent LHS it's not too bad

[GimpIndustries 1]

Is there tax online through the MyBauer system? Just the savings on tax alone would save you money.

[MorePower4me 0]

I posted more here... http://www.modsquadhockey.com/forums/index...st&p=739637

But Bauer makes a killing selling them direct to you without the LHS involved. You'll be seeing a lot more of this type of stuff unless the LHS's start to protest very loudly and very effectively... Bauer is essentially screwing their own retailers out of these sales.

And to answer your question, you as the consumer have absolutely no reason to buy it at your LHS, short of wanting to support them. You'll probably end up paying more and waiting longer. Not a good situation if you're the LHS. :(

[Hoffer 0]

there is also an extra 15 dollar charge a stick for shipping.

...to your door (from China!), and if you don't live in a large hockey market or near a decent LHS it's not too bad

Ya it is nice. I use it as it is the only way to get the curve I like and not have to pay an unbearable amount of money for it. There is no tax.

[freestyla 0]

I called The Hockey Shop and they told me the One95 is 250 after taxes. MyBauer has the One95 at 249.99 so the difference is more tax and shipping?

[shotty 7]

I posted more here... http://www.modsquadhockey.com/forums/index...st&p=739637

But Bauer makes a killing selling them direct to you without the LHS involved. You'll be seeing a lot more of this type of stuff unless the LHS's start to protest very loudly and very effectively... Bauer is essentially screwing their own retailers out of these sales.

And to answer your question, you as the consumer have absolutely no reason to buy it at your LHS, short of wanting to support them. You'll probably end up paying more and waiting longer. Not a good situation if you're the LHS. :(

a lot of manufacturers in many different industries sell direct, and the customization game isn't unique just to hockey (converse, nike, rawlings, etc). from what i've gathered about the hockey industry specifically, there isn't much margin in high end sticks once everyone sets their competitive prices, so even though the stores may be losing out on the niche custom market, it's much better for them to focus their dollars on the styles that sell big (PM9, P88, etc), and leave the 112 flex with green graphics and toe curve to bauer.

some of the big bauer dealers DID have the customizers in-store, so i'm guessing the program at retail wasn't a success or there were some speed bumps that halted the program. i had heard that the units were removed because of the refreshed image of bauer (sans nike), but again, i'd assume that if the program was a huge money maker for shops, they'd have new units in place to keep the program afloat.

[MorePower4me 0]

I'm not so sure I understand what you're saying.

The price can only be so competitive because of the MAP, so LHS1 can't be too far off from LHS2.

Or do you mean Easton vs Bauer (as an example.) If thats the case regardless of what the cost of the stick is, the manufacturer still makes a LOT more money selling it directly at retail than selling it to a store, who then marks it up from their cost to retail.

But either way I refuse to believe there isn't margin in high end sticks... Once the mold is created the materials are pretty cheap. I'd just love to see the books....

[TBLfan 25]

If LHS1 is buying thousands of sticks, they are paying a less than LHS2 which is buying under a hundred sticks, yet both have the same MAP... LHS1 is making more per unit than LHS2.

[shotty 7]

MORE POWER: no, what im saying is that there's a difference between msrp (the selling price in the catalogue) and 'street price' (the price you see in store). the stores rarely ever sell the product at msrp because they want to have the "best" price. so MAP is the minimum the store can sell it for, so that price wars can only go so far. for every dollar the street price drops off of msrp, is a dollar less in the retailers pocket, thus margins become lower due to more competition. every serious lhs wants to have "the best gear at the best prices". so the high end stuff ends up with a lower margin. this is why SMUs are popular with retailers that have buying power, because there's opportunity to make serious margin (no competition). and as TBLFan said, the more volum,e you buy, the better the price.

someone told me what the canadian wholesale price of RBK's 10K stick and CCM's U+ CL are. and i know what they're selling for every day at the top LHS's.. there's not as much cash in them as you'd think. SO, knowing where i'm coming from now, reread what i wrote and if you disagree, don't understand, or think i'm off track, shoot me a PM and we can discuss it there instead of taking this thread off topic. i would definitely agree that the manufacturers make tons of cash selling direct, you're making wholesale dollars plus retail dollars, however, when i spoke of low margins, i was speaking about margin at retail. that is who we're talking about, right:

Bauer is essentially screwing their own retailers out of these sales

the question i posed was: do the retailers care about these sales? is it "worth" it?

[chippa13 1844]

I'm not so sure I understand what you're saying.

The price can only be so competitive because of the MAP, so LHS1 can't be too far off from LHS2.

Or do you mean Easton vs Bauer (as an example.) If thats the case regardless of what the cost of the stick is, the manufacturer still makes a LOT more money selling it directly at retail than selling it to a store, who then marks it up from their cost to retail.

But either way I refuse to believe there isn't margin in high end sticks... Once the mold is created the materials are pretty cheap. I'd just love to see the books....

There is more to the cost of a stick than simply the raw materials and the mold. This has been covered a number of times on this board when some whippersnapper thinks he has the world figured out.

[MorePower4me 0]

There is more to the cost of a stick than simply the raw materials and the mold. This has been covered a number of times on this board when some whippersnapper thinks he has the world figured out.

Oh noes, you moved the argument into a new thread...

Ok, thanks for the lesson chief. I clearly no nothing about anything, and certainly nothing relating to costs/margins.

I apologize for questioning anything.

[MorePower4me 0]

If LHS1 is buying thousands of sticks, they are paying a less than LHS2 which is buying under a hundred sticks, yet both have the same MAP... LHS1 is making more per unit than LHS2.

I most certainly agree with what you and shotty are saying and was honestly questioning what he was alluding too.

To shotty, I would have to think the retailers care somewhat about the missed sales, not just because of the profit on the stick, but who goes into a hockey shop and just buys a stick. I'd have to think they'd lose the incremental profit on all the accessories as well.

But you make a good point about the green toe curve. It would be a waste of space and inventory to stock a stick unlikely to sell.

I guess I'd be worried about how far the trend goes? Sony and the like have their factory stores (online also) and they don't seem to effect the big box sales any, but there is such a huge market for TV's vs $200 sticks. It will be interesting to see!

As to the margin, I look at the Perani's specials.

If the Winwell/Inno/brand X G500, is an XXX which is a MacDaddy (or whatever, etc) and is being sold for $30 on sale, then either someone is taking a HUGE bath on all of these, or there is more profit then we think. I firmly believe there's not much margin on the retailer side, my real question is from the manufacturer to the retailer.

I couldn't imagine Inno/Warrior selling the overstocks at a loss, why would they? I'd bet they are selling them at or near cost to get them out though, so if Perani's can still sell them for $30-$40, including their profit, theres got to be markup.

And its not just that its an old stick, I see 06/07/08 OPS's for a much higher price all over the place.

Am I missing something?

[TBLfan 25]

Those G500 weren't always that price. If you have a stick that cost you $100 sitting on the shelf that's a waste of money and space. It's costing you $100 to keep it there, if you sell it you'll at least make some of that money back.

[sdcopp 1]

I thought (which means I'm apt to be entirely wrong) that the participating retailers received some sort of credit for ID stick sales in their market to avoid the shops getting shafted by the program circumventing brick and mortar sales.

Whether or not this has any truth, and even if it does if it will continue under the non-Nike branded program since there's no additional value add from the retailers who no longer have kiosks to provide the program through their shops is another can of worms. Retailers can order and sell MyBauer/ID sticks on their shelves, Player's Bench ordered up a handful of One95s in a P14 with Malkin's name on it here to sell right next to the standard retail curves.

[flyers10 57]

I noticed on the MyBauer site that around the checkout area was a drop down menu for you to select which LHS you shop at. So maybe that gives some type of credit/$$$ to the store you select.

[JR Boucicaut 3801]

sdcopp is right. The LHS gets the sale, it is not a direct deal.

[epstud74 24]

I thought (which means I'm apt to be entirely wrong) that the participating retailers received some sort of credit for ID stick sales in their market to avoid the shops getting shafted by the program circumventing brick and mortar sales.

Whether or not this has any truth, and even if it does if it will continue under the non-Nike branded program since there's no additional value add from the retailers who no longer have kiosks to provide the program through their shops is another can of worms. Retailers can order and sell MyBauer/ID sticks on their shelves, Player's Bench ordered up a handful of One95s in a P14 with Malkin's name on it here to sell right next to the standard retail curves.

Why would they put Malkin's name on a P14? P14's are fairly common here in Minnesota since it is a "Minnesota pattern" apparently.

[shotty 7]

sdcopp is right. The LHS gets the sale, it is not a direct deal.

if we could all practice patience and wait til you check the thread, we'd all save time, keystrokes and posts!

thanks for the clarity.

[JR Boucicaut 3801]

Works the same way like the Warrior glove program - it is routed to the LHS.

[sdcopp 1]

I thought (which means I'm apt to be entirely wrong) that the participating retailers received some sort of credit for ID stick sales in their market to avoid the shops getting shafted by the program circumventing brick and mortar sales.

Whether or not this has any truth, and even if it does if it will continue under the non-Nike branded program since there's no additional value add from the retailers who no longer have kiosks to provide the program through their shops is another can of worms. Retailers can order and sell MyBauer/ID sticks on their shelves, Player's Bench ordered up a handful of One95s in a P14 with Malkin's name on it here to sell right next to the standard retail curves.

Why would they put Malkin's name on a P14? P14's are fairly common here in Minnesota since it is a "Minnesota pattern" apparently.

Not sure. They ordered up the gold graphics on it, slapped Malkin's name on it and put them on the shelves.

[JMart10 0]

So I just looked at it again because one of my friends told me the sticks weren't selling for their retail price anymore and sure enough, the X:60 price is $269.99, but then when I clicked the confirm order, it wouldn't let me change the country to United States, so are they only doing this for Canada now or is it just a screw up in their system right now? I'm assuming that $269.99 is also in CDN.

[hellaavangard 33]

I thought (which means I'm apt to be entirely wrong) that the participating retailers received some sort of credit for ID stick sales in their market to avoid the shops getting shafted by the program circumventing brick and mortar sales.

Whether or not this has any truth, and even if it does if it will continue under the non-Nike branded program since there's no additional value add from the retailers who no longer have kiosks to provide the program through their shops is another can of worms. Retailers can order and sell MyBauer/ID sticks on their shelves, Player's Bench ordered up a handful of One95s in a P14 with Malkin's name on it here to sell right next to the standard retail curves.

Why would they put Malkin's name on a P14? P14's are fairly common here in Minnesota since it is a "Minnesota pattern" apparently.

I think that's about the only place they're common. I would love to be able to get a One95 composite blade in a P14.

[chippa13 1844]

So I just looked at it again because one of my friends told me the sticks weren't selling for their retail price anymore and sure enough, the X:60 price is $269.99, but then when I clicked the confirm order, it wouldn't let me change the country to United States, so are they only doing this for Canada now or is it just a screw up in their system right now? I'm assuming that $269.99 is also in CDN.

As I recall, country is one of the first things that you select before you start customizing a stick.