Not everyone has a local skate shop that they can visit, to try on new/ different models of skate, when a new skate is required. Thus, online ordering takes place, without first going through this process that you describe. So, it behooves the skate companies to make themselves uniform to the benchmark (Bauer), so that when Miscellaneous Guy living in the Middle of Nowhere's Vapor skates are finished, and he is interested to try something new, he can buy another brand online with confidence.