Although I'd still consider myself a gear guy, my interest has definitely wained. This might be Grandpa Simpson yelling at cloud territory, but for the most part, hockey and hockey equipment have become so 'clinical' for lack of a better term. Again, just my opinion, but I don't see a lot of brand distinctiveness between the two dominant players Bauer and CCM. I've used most of the top end of both (save skates), and overall they seem to perform on equal levels and have really similar product offerings. Warrior has a bit more personality to their brand and I like they've gotten away from the 'edgy' narrative, but still, walking into a giant hockey shop is just way less interesting to me than walking into a smaller shop even ten or fifteen years ago.
To be completely honest, although I love the game of hockey as it's given so much to me (played pro in Eur, I still teach at a high-performance hockey school twice a week, so many lifelong friends etc), the game overall seems to me to have lost some its nuance and quirkiness and whether through my own biases or not, I feel like I see that in the gear. Kid's skillsets are so practised and refined, everyone is so good, for me it feels like it's diminished the different roles and personalities that made up a hockey team. Similar to this, I loved seeing someone express their game through their gear, and the dominance of Bauer and CCM gear seems less conducive to that, although there are still players who pull it off (our boy DP57 for example, Ovi, Pasternak, O Reilley). To become good enough to play aaa or junior, you basically require a certain degree of wealth or access and a lot of parents consider their kid playing hockey as an investment for a future pro or full ride payoff. It's really becoming almost explicitly a rich person's sport and it feels more 'corporate' and straight-faced to me than it ever has (maybe I'm naive?). This bums me out, and the increasing exclusivity of formulaic looking and performing gear (it's like 360$ for a custom Bauer stick -- many of the kids I teach have already had their parents put an order in) reminds of this truth I don't particularly like.
This is probably a long-winded way of saying that the sport and the equipment are getting better, more expensive, more formulaic (because companies know what works), and overall simply more serious and money focused and that makes this ageing dude uncomfortable. "Back in my day..."
Please disagree with me. I really want to be less cynical.