Says who? You can bake TRUE skates as many times as you want, unlike Bauer and CCM. In fact, TRUE specifically tells retailers to perform a full bake. If a retailer tells you otherwise, they are either misinformed or lazy.
For custom skates, they do not have a 30-day satisfaction guarantee. TRUE will remake the skates if needed, but unless there are significant extenuating circumstances, they will not issue a refund and will instead work with the customer to get the skates made to fit properly.