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whbd18

New Warrior Mac daddy Ad

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I like everyone's thoughts. Now I will play "Devil's Advocate."

1. What if Nike ran an ad campaign like this?

1A. Would you piss all over Nike for doing it?

2. Does talking about a product because the ad is "different" = sell through at retail? That sounds like a pro shop guy talking.

3. Would you rather be educated about the product in the ad or just visually assaulted to spark your interest in the product?

4. What do you like about the ad?

5.What don't you like about the ad?

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I like everyone's thoughts. Now I will play "Devil's Advocate."

1. What if Nike ran an ad campaign like this?

1A. Would you piss all over Nike for doing it?

2. Does talking about a product because the ad is "different" = sell through at retail? That sounds like a pro shop guy talking.

3. Would you rather be educated about the product in the ad or just visually assaulted to spark your interest in the product?

4. What do you like about the ad?

5.What don't you like about the ad?

1) I would still hate the ad but question why someone with a good ad history like Nike would run this crap.

1a) Absolutely.

2) The ad will make people talk, but I can't see it helping sales. To me that's a successful ad, not just getting people to talk about it.

3) I want product info because I won't use something based on shock value. Except for belt buckles, but that's a whole different subject.

4) Nothing except the "car crash" effect of someone actually making an ad like this.

5) Feels forced, like Poochie from "The Itchy & Scratchy Show;" Visually offencive, just how it's laid out. It is visual vomitus.

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Advertising that creates a buzz is advertising that works. My bet, once the stick hits full retail the advertising will shift slightly to include product information. This strikes me more as a teaser ad simply to get the name out there.

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I'm pretty sure that is what Comrie has been using, at least the color scheme. It doesn't look so bad during 'Yotes games. I guess Warrior is trying to cash in on that new breed of gansta skaters with that ad.

Because soooooo many hockey players are gangsta, well Darren McCarty is and he litters....

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Advertising that creates a buzz is advertising that works. My bet, once the stick hits full retail the advertising will shift slightly to include product information. This strikes me more as a teaser ad simply to get the name out there.

A lot of the kids I've seen don't have the attention span to even notice 90% of the stuff in the ad. They see the stick, the name and move on.

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no offense to any of you guys, but none of you must play lacrosse. I do. Warrior isnt trying to be different than anybody here (well maybe they are), they are just doing the same thing that they do to sell their lacrosse stuff. Warrior was/is a lacrosse company. Every lacrosse company runs the same style of adds that warrior does. When you go to the big tournaments, like the Devens MA tourny, you can see this style through and through. Lacrosse is the fastest growing sport, and this type of "culture" if you will is going along with it. At the center of this post there is a culture gap here. No offense, but most of you guys are older adults, and just like how you dont get younger peoples lingo and many people hold the nostalgic "back in my day" attitude, when you were young the same thing happened for you. I personally think its interesting to see hockey player's reactions to this lacrosse style. In my parts, most hockey players play lacrosse, so we "get it." most people around here think the warrior stuff will be sick, and we love the ads. So, please, im not trying to be mean, but dont "piss" over a changing way of doing things.

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In other words your guys are into marketing with absolutley no substance at all. I get the lingo, I see the style I just don't have any respect for someone who is more concerned with branding and advertising than product quality.

It's a running joke (warrior ads) in my area and lacrosse is growing fairly quickly in this area as well. Hell, lacrosse has been semi-popular in this area for a long time.

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In other words your guys are into marketing with absolutley no substance at all. I get the lingo, I see the style I just don't have any respect for someone who is more concerned with branding and advertising than product quality.

It's a running joke (warrior ads) in my area and lacrosse is growing fairly quickly in this area as well. Hell, lacrosse has been semi-popular in this area for a long time.

have you ever even opened up a lacrosse magazine then? obviously you havent.

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This is going to be a good ad for Warrior. Why? Because some kid is going to see it and think its cool. That kid will then go beg his parents to buy him one. When he gets one he will be the coolest kid on the team and everyone else will want one. The ad is aimed at kids who will think that the stick is cool because of the way it looks. The same kids that get green Easton and pink Mission sticks.

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In other words your guys are into marketing with absolutley no substance at all. I get the lingo, I see the style I just don't have any respect for someone who is more concerned with branding and advertising than product quality. 

It's a running joke (warrior ads) in my area and lacrosse is growing fairly quickly in this area as well. Hell, lacrosse has been semi-popular in this area for a long time.

have you ever even opened up a lacrosse magazine then? obviously you havent.

I don't read "17" or "cosmo" either, I'm totally out of the loop. All of my years of product knowledge and fitting experience are useless compared to shiny ads and gullible children.

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Advertising that creates a buzz is advertising that works.  My bet, once the stick hits full retail the advertising will shift slightly to include product information.  This strikes me more as a teaser ad simply to get the name out there.

A lot of the kids I've seen don't have the attention span to even notice 90% of the stuff in the ad. They see the stick, the name and move on.

I'm 15, maybe this ad was targeted at my generation. It is "in" with this generation--"pimpin" but for hockey, it made me laugh. I mean Ive never came into the rink wearing leapord/tiger skin jacket. And where it says "slap-sizzle-score!" I think that was pointless too. I always thought the saying was pass shoot score. Maybe thats just to original for this newer generation.

When reebok came out with new gear, they had supportes, either from shoe lovers, or they wanted to be all over the neweest latest gear, but I dont think that this company is going to have as many supporters as any new company has ever had. They also started the campaign in a bad time in my opinion. Mission just came out with theyre entire stock. Easton will be here in january, reeboks pretty hot right now, If i were them i would have waited till a while after january and be the newest company with the newest gear, not just the newest company

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But one that Warrior has in its favor is NHL exsposure. You can't watch a NHL game without seeing a Warrior stick. That exsposure will give Warrior success.

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ok..so for years many of us I'm certain thought "why can't I find Inno".."if only they would market more than a picture with some high profile DET players on it.."

in comes Holmes and some others to save the day..some long term hockey industry experience..and a new attitude from their parent corp that is current with their primary sport...

so you get Inno stuff essentially in more dealers..only it doesn't look like Inno anymore and the stuff is graphic'd and marketed to the masses who normally would go by the Inno's in favor of a Stealth, SL, XN10, XXX...and its wrong??

fact is if the Dolemite, O'Riordan Daddy, or any of the others performs well..I'll use it..and since its an updated Inno underneath..we know the answer to that...

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I still think that ad is quite nice. Maybe it´s just me but I take it a fun thing... all this "pimpin" stuff makes me laugh.....yet I thought that was the purpose of those ads as opposed to let´s say Easton´s pseudo technial descriptions and perfomance ratings. If it´s meant to be dead serious, though....then...oh my...shame on Warrior.

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crap, I just bought some Coors Light and a train full of cold weather and hot babes didn't come through my living room!!

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crap, I just bought some Coors Light and a train full of cold weather and hot babes didn't come through my living room!!

You bought the wrong one, go get another one.

That reminds me of the one ad where they're watching people make a beer commercial on the next rooftop while they drink another brand and grill up some burgers.

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crap, I just bought some Coors Light and a train full of cold weather and hot babes didn't come through my living room!!

what´s with that "light" beer anyway? :D

Edit: Damn Chadd beat me to it...

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well I've never seen a commercial locally for Newcastle, Molson Canadian, Fat Tire, Shiner or the other stuff I drink on a regular basis...

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