Hockey Green

[interpathway 9]

http://www.hockeygreen.com/

$10 credit for broken carbon sticks if you bring them into a participating dealer. Not sure what the larger impact of this will be, but perhaps a start of a new initiative retailer/industry wide.

Only question, does a broken S19 and S3 yield the same value? Considering the 19 is carbon and the 3 is nearly entirely fiberglass...

[SirJW 207]

Purpose

HockeyGreen focuses on ways to align Total Hockey’s business practices with environmentally friendly strategies in an effort to reduce our ecological impact. A major initiative currently underway is focused on developing a recycling program for composite hockey sticks.

Goal

HockeyGreen’s goal for this initiative is to collect broken composite hockey sticks from hockey players around the nation and to build a large inventory that can be used in the research and development of discovering a way to capture and extract the carbon fiber and develop a method to reuse these materials in the creation of new products.

Glad someone is doing it. I always grab the broken sticks for a friend who builds benches and tables but I think I'll keep a few for myself to exchange.

[no1 draft pck 3]

Online

On August 1, 2011, you will be able to recycle your stick through totalhockey.com. More details to come.

This is a great idea. You'll be rich in no time Geoff ;)

[interpathway 9]

This is a great idea. You'll be rich in no time Geoff ;)

The only problem is it is Total Hockey's venture, and not my own.

Is that Nugent-Hopkins as your avatar?

[raganblink 82]

So you buy a stick from totalhockey... break it, return it to them, and you can save $10 (one time only!) on a stick... from totalhockey.

This is more good business practice then anything else. Buy one of our products, and if you come back, you can save 10 bucks after you buy another one of our products.

They're probably getting Something out of those sticks as well... Great idea. Props.

They also specifically mention COMPOSITE hockey stick, multiple times. As well as qualifying sticks a couple times. My guess is your S3/s7/eq10/eq20/one20/one30 etc will not be eligible, and only sticks 100+ eq30/s13/one60/etc will qualify.

[ponder 0]

So you buy a stick from totalhockey... break it, return it to them, and you can save $10 (one time only!) on a stick... from totalhockey.

This is more good business practice then anything else. Buy one of our products, and if you come back, you can save 10 bucks after you buy another one of our products.

They're probably getting Something out of those sticks as well... Great idea. Props.

They also specifically mention COMPOSITE hockey stick, multiple times. As well as qualifying sticks a couple times. My guess is your S3/s7/eq10/eq20/one20/one30 etc will not be eligible, and only sticks 100+ eq30/s13/one60/etc will qualify.

Maybe I'm understanding it wrong, but it seems like if you go into a retail totalhockey store you can get credit for any broken stick, not just sticks that were originally bought at totalhockey. As you said though, it's a great idea from a business standpoint, consumers save $10 and feel good about themselves, making them probably quite a bit more likely to buy from totalhockey than they would from a $10 sale alone, plus if totalhockey can get anywhere close to $10 from selling the used carbon to whatever factory/plant it is that is in the business of recycling carbon then totalhockey are getting sale-like increases in number of sticks sold without much of a drop in profit per stick sold. Plus, if it does indeed reduce waste, well, that's always a good thing for everyone.

[Stoop 1]

They also specifically mention COMPOSITE hockey stick, multiple times. As well as qualifying sticks a couple times. My guess is your S3/s7/eq10/eq20/one20/one30 etc will not be eligible, and only sticks 100+ eq30/s13/one60/etc will qualify.

Hmmm...the use of the term "composite" would lead me to the exact opposite guess.

This part seems bizarre though:

"You are welcome to send two piece sticks to HockeyGreen for the recycling program, however they are not eligible for the $10 credit at this time."

[HolyRollie 0]

$10 for an otherwise useless couple pieces of carbon...decent.

[chandler 0]

I have heard about this program from a teammate and I was curious so I called the 866 number and spoke with a guy named Dane and he informed me of the entire program. Any composite/fiberglass stick is eligible, no matter where you bought the stick from. It is not a bad idea, getting $10 off is better than nothing.

Glad someone is doing it. I always grab the broken sticks for a friend who builds benches and tables but I think I'll keep a few for myself to exchange.

Glad someone is doing it. I always grab the broken sticks for a friend who builds benches and tables but I think I'll keep a few for myself to exchange.

Does he build benches for resale. I would be interested.

[SirJW 207]

Yes she does, here is a link.

[Ogie Oglethorpe 14]

Interesting; now they're addressing online orders by giving you a way to send it to them if you're not near a retail location.

Online

Starting August 2011, all new stick purchases from www.totalhockey.com will include a HockeyGreen bag providing players an easy way to return their broken or unwanted sticks to a Total Hockey precycling process center.

1. Request a FREE UPS Return Ship (RS) label

2. Place your broken or unwanted composite stick in a HockeyGreen bag

3. Affix the UPS Return Ship label to the bag

4. Take the package to a UPS Store or Drop Box

5. Once Total Hockey receives your qualifying stick, you will receive a $10 credit against a previous qualifying stick purchase at www.totalhockey.com.

If you purchase a new composite stick from Total Hockey, but do not have a broken composite stick to precycle, you have 90 days to mail in an eligible stick to receive a $10 credit applied to your most recent stick purchase. Please note only one $10 credit can be applied to each new stick purchase.

[DarkStar50 680]

In terms of volume for TH, $10 credit is like a penny to them. Dig a little deeper, TH, and then I'll be impressed.

[The Stranger 0]

In terms of volume for TH, $10 credit is like a penny to them. Dig a little deeper, TH, and then I'll be impressed.

Perhaps, but considering there is no feasible way to extract value from them at the moment, that is $10 more than you are qoing to get anywhere else for your garbage.

[kerr 1]

The 10% I get from IW is more then 10 dollars.

[yrhmblnr8r 69]

Perhaps, but considering there is no feasible way to extract value from them at the moment, that is $10 more than you are qoing to get anywhere else for your garbage.

I've turned broken sticks into chairs, table tops, washers sets, putters, etc. The last chair I donated to a local hockey charity silent auction went for $145. Picture frames are pretty common, too. Other MSHers have done similar projects. It's not the same type of recycling Hockey Green is doing, but it's better than dumping them in the trash.

I think I side with DarkStar here. $10, although better than nothing, isn't much of an incentive to sway my purchase.

[The Stranger 0]

Of course you can repurpose them, but the material still has no intrinsic value. Your energy and creativity gives it value. And, Sooner or later, they are going to end up in a landfill.

Since there is no process to recycle the carbon now, there is no market value for broken sticks. Total Hockey isn't getting anything on the back end other than advertising. The credit alone may not sway your purchase to Total Hockey, but I wouldn't think it's going drive you away either since no one else is going to give you anything. I am just wondering what more you could want from a for-profit business when they really have no competition in the area?

[DarkStar50 680]

Bring in your old skates for a $7.75 credit. TH will rip off the PLASTIC holders for re-cycling. Bring in your old helmet for a $1.25 credit. TH will rip out the padding and re-cycle the PLASTIC. Bring in your old shin pads for a $2.50 credit. TH will rip apart the padding and re-cycle the PLASTIC shell. Turn TH into a hockey land-fill. You'll get a credit and feel good.

Internet sarcasm..........

[AfftonDad 88]

When I bought an S19 at Total Hockey a month ago I chatted with the guy at the counter about it and he said that there isn't a company that can/will do anything with them yet so they are warehousing the broken sticks until they find someone who can/will.

[Tondog 12]

This is such an minute issue that it's barely worthy of mention. The amount of hockey sticks manufactured and broken in a year don't even warrant environmental oversight.

[yrhmblnr8r 69]

Of course you can repurpose them, but the material still has no intrinsic value. Your energy and creativity gives it value. And, Sooner or later, they are going to end up in a landfill.

Since there is no process to recycle the carbon now, there is no market value for broken sticks. Total Hockey isn't getting anything on the back end other than advertising. The credit alone may not sway your purchase to Total Hockey, but I wouldn't think it's going drive you away either since no one else is going to give you anything. I am just wondering what more you could want from a for-profit business when they really have no competition in the area?

Yeah, I know it's not the same thing. Just pointing out that people have been staking tomato plants with old sticks for years. The Cutting OPS at Fuse Point thread is another testament to re-purposing.

A "Free conversion on broken sticks if you buy the new blade from us" program might get some of these back on the ice. Depending on the break, of course.

[SirJW 207]

[DarkStar50 680]

I like the Branches and Canadien sticks on that table. I'll bet a lot of guys here never played with either brand.

[SirJW 207]

I miss those Branches...