Either over baked via time or temp or both and or laces cranked during bake. Or all of the above. Or walking or leaning too much when the boot was still warm. From the pic all the eyelets shown even in the forefoot area damaged. No idea why they are pulled upwards though. Makes me think it was already damaged prior to your game and it was cranked on upwards during the bake and not from the actual ice time.
Either way it's botched and you're lucky it has a 90 day guarantee. It's weird you didn't notice some kind of damage before skating on them because I'd find it odd that just from playing alone, a day or more after the bake would wreck the facing like that.
Did you bake them yourself or did the store? If the store did then at least you'll be safe from all liability and warranty issues ccm might kick back at you.
Imo all skates should be baked the way true recommends with their skates in terms of using a stretch wrap as it'll save the eyelets from over tightening during the bake.