REEBOK SOLD TO ADIDAS

[GeeZa32 0]

Yet another example of the big getting bigger. I tell ya, one day the world will be made up of two companies that own everything!!

JJ

McNikCoke vs Buradipep.

[Jason Harris 31]

LOL people woke me up to tell me this. Got a phone call at around 9:40 this morning from someone who left a message regarding this...lol leave me alone!

They might not have been expecting to wake you up at that time..... ;)

[JR Boucicaut 3810]

LOL these 11 hr shifts are killing me...

[jjtt99 0]

Yet another example of the big getting bigger.  I tell ya, one day the world will be made up of two companies that own everything!!

JJ

McNikCoke vs Buradipep.

I'll support Buradipep. Don't know why, but for some reason I rarely go with the leading #1 brand...just doing what I can to slow down the pace of the big taking over :P

JJ

[JR Boucicaut 3810]

http://sports.espn.go.com/espn/columns/sto...rren&id=2123332

[JGraz15 55]

From the article JR posted (the only hockey part)

"How much patience will adidas have with the development of Reebok's newly acquired hockey brands? Reebok made its investment in hockey before the yearlong NHL work stoppage. It costs a lot of money to make a new brand relevant in the mind of consumers -- Nike has owned Bauer for more than a decade -- and returns might be even lower than anticipated given that the absence of the sport in the United States, even with phenom Sidney Crosby as an endorser."

[Edge 0]

Wow! Very unexpected. I had no idea this was going down. I can't see adidas getting rid of RBK's hockey brand name as it has just come out. CCM though.... <_<

[JR Boucicaut 3810]

You're going to replace a brand with more than 100 years of experience to have two brand names that have nothing to do with hockey? Seriously - they won't do away with CCM.

Edge - nobody knew it was going down - even the people at CCM.

[Chadd 916]

You're going to replace a brand with more than 100 years of experience to have two brand names that have nothing to do with hockey? Seriously - they won't do away with CCM.

Edge - nobody knew it was going down - even the people at CCM.

12 year olds don't care about history and that's the heart of the hockey market. I don't want to see it happen but I could see it happening at some point.

[JR Boucicaut 3810]

You're a golf guy - adidas owns Taylor Made. Do they have adidas golf clubs? I really don't see them changing anything.

[Chadd 916]

You're a golf guy - adidas owns Taylor Made. Do they have adidas golf clubs? I really don't see them changing anything.

There is something to be said for having any advertising work for all sports. Any time RBK advertises something, it applies, to a lesser degree, to all other markets they are in.

[PMurphy17 25]

You're a golf guy - adidas owns Taylor Made.  Do they have adidas golf clubs?  I really don't see them changing anything.

There is something to be said for having any advertising work for all sports. Any time RBK advertises something, it applies, to a lesser degree, to all other markets they are in.

Chadd,

How can anyone honestly respect your opinion with that picture? There its been said on behalf of the board.... change the picture and your comments all make more sense.

Can a moderator please post a sticky in the announcements.... Chadd Director of the *New* Jock Forum

... before I get flamed to hell... this is all in good fun :lol: :lol: :lol:

back to the topic at hand

[Jason Harris 31]

Chadd,

How can anyone honestly respect your opinion with that picture? There its been said on behalf of the board.... change the picture and your comments all make more sense.

Can a moderator please post a sticky in the announcements.... Chadd Director of the *New* Jock Forum

Sticky Fingers. Lumberjack. It fits.

I guess.... B)

[Chadd 916]

Don't worry, HE forgives you.

[Jason Harris 31]

Well, that didn't do much. Now Mick's bank account looks even more endowed! :P

[Chadd 916]

Well, that didn't do much. Now Mick's bank account looks even more endowed! :P

Hit refresh or reload and you will see the new one

[Jason Harris 31]

That's the one I was referring to..... :D

[Stampede 0]

I heard talk of Adidas buying Graf a few weeks back, as I think they are based in the same town/country?

Nothing will change to the CCM and RBK brands, millions and billions have been invested over years in those brands and they are worht too much to drop.

Like RBK buying THC and keeping the Jofa brand on the protective stuff cos of the history with the NHL.

Mc'D's wouldn't buy Burger King and change the shops names to Mc'D's because different secotrs of the consumer market have different brand loyalities. They just want all the different sectors to buy off one company... globalization and all that crap

[JR Boucicaut 3810]

Graf is based in Switzerland - adidas in Germany.

[asdfa 0]

i don't see why at all adidas would reach into rbk and change the hockey division, becuase they're trying to gain a bigger market share. if nike has a hockey division, they'd want to compete with that, and rbk hockey seems to be doing well so far so why change it?

[Scores 0]

Executive egos will come into play...

Remember Adidas BOUGHT Reebok...and most analysts have stated that Adidas is respected at the higher end and likely will be there pro-exposed brand...that is from what I've read.

Whether that happens in hockey, who knows. CCM is a strong hockey brand, RBK Hockey seems to be doing ok...and Adidas could play well in hockey.

For now, we all get to be Arm Chair Analysts!

[jimmy 194]

I'm waiting for the FUBU hockey equipment brand. :P Hey, why not!

[DarkStar50 680]

I'm waiting for the FUBU hockey equipment brand.  :P  Hey, why not!

"YO, What's up with that?"

[thunderbirds_are_go 0]

THC ran with three brands for long enough (CCM, Jofa and Koho), so why not CCM, RBK and Adidas? CCM for the traditional market, RBK for the preppy college kids and Adidas for the "hip urban youth" hockey players?!?! Who knows.

[number_22 3]

I`m pretty sure they`ll stick with the Reebok name for Hockey.

Adidas bought Rbk to get it`s share of the american market in my opinion. They`re big in Europe already, especially in soccer and as a "cult" brand.

Eventhough, remember that there once was an Adidas Hockey line (products I`ve seen personally: Skates, Jerseys, Gloves), but that was long ago.