Panthers president selling ice to Lexus

[Steve_v3 289]

Panthers president open to jerseys ads, talks selling ice to Lexus

I wonder if the NHL ever does let a team put ads on there jerseys or helmets.

[chippa13 1844]

When he isn't putting a winner on the ice and struggling to fill the building then he has to look at all kinds of possible revenue streams. I think the purists will frown upon any kind of jersey/helmet ads but if they keep it simple like many AHL teams do with just one simple patch on the jersey then folks might come around.

[shotty 7]

When he isn't putting a winner on the ice and struggling to fill the building then he has to look at all kinds of possible revenue streams.

great point, but if that's what you have to do to create some kind of sustainability in a non-traditional market, so be it. right now the league is on a revenue sharing plan, so the TMLs, MTLs, NYRs of the league are subsidizing the teams who fail to turn a profit. if this kind of ad revenue can help those teams get closer to profitable, it will only do good things for the league as a whole.

i'm not a fan of jersey or helmet advertisements; for lack of a better term, the team would be whoring out their talent.

on a similar subject, what i can't stand when it comes to corporate sponsorship is competing brands within the same venue. for example, the vancouver whitecaps are title sponsored by Bell. it's front and centre on their jerseys and they are referred to as the Bell Vancouver Whitecaps. BC Place, which is to be their new home when renovations are complete this summer, is rumored to be renamed Telus Field. Telus and Bell are direct and fierce competitors. this, to me, is confusing and inconsistent when it comes to consumer presentation. I understand that Telus Field is essentially Bell Vancouver Whitecaps landlord, but from a public exposure perspective, it looks silly and kind of bush.... oh, and i should mention that Rogers Arena (home of the canucks) is RIGHT NEXT DOOR

[ibeck 38]

great point, but if that's what you have to do to create some kind of sustainability in a non-traditional market, so be it. right now the league is on a revenue sharing plan, so the TMLs, MTLs, NYRs of the league are subsidizing the teams who fail to turn a profit. if this kind of ad revenue can help those teams get closer to profitable, it will only do good things for the league as a whole.

i'm not a fan of jersey or helmet advertisements; for lack of a better term, the team would be whoring out their talent.

on a similar subject, what i can't stand when it comes to corporate sponsorship is competing brands within the same venue. for example, the vancouver whitecaps are title sponsored by Bell. it's front and centre on their jerseys and they are referred to as the Bell Vancouver Whitecaps. BC Place, which is to be their new home when renovations are complete this summer, is rumored to be renamed Telus Field. Telus and Bell are direct and fierce competitors. this, to me, is confusing and inconsistent when it comes to consumer presentation. I understand that Telus Field is essentially Bell Vancouver Whitecaps landlord, but from a public exposure perspective, it looks silly and kind of bush.... oh, and i should mention that Rogers Arena (home of the canucks) is RIGHT NEXT DOOR

So that leaves no room for kodoo mobile then lol

[chippa13 1844]

i'm not a fan of jersey or helmet advertisements; for lack of a better term, the team would be whoring out their talent.

on a similar subject, what i can't stand when it comes to corporate sponsorship is competing brands within the same venue. for example, the vancouver whitecaps are title sponsored by Bell. it's front and centre on their jerseys and they are referred to as the Bell Vancouver Whitecaps. BC Place, which is to be their new home when renovations are complete this summer, is rumored to be renamed Telus Field. Telus and Bell are direct and fierce competitors. this, to me, is confusing and inconsistent when it comes to consumer presentation. I understand that Telus Field is essentially Bell Vancouver Whitecaps landlord, but from a public exposure perspective, it looks silly and kind of bush.... oh, and i should mention that Rogers Arena (home of the canucks) is RIGHT NEXT DOOR

Find a pro sports team that doesn't whore out their talent to some extent. As for competing sponsorships in building, if I were Dell and HP has signage in a building then you can be darn sure that I'm going to try and get my company's name visible in there somewhere. As for the building/team perspective, money in is money in. They don't care where it comes from, to a certain extent.

[shotty 7]

Find a pro sports team that doesn't whore out their talent to some extent.

give me an example of this, please.

[chippa13 1844]

http://bruins.nhl.com/club/page.htm?id=38746

[raganblink 82]

Well with soccer, it is common and hugely regarded acceptance to have corporate sponsor on their kit. With hockey, it is only na that does not do this, and to an extent, exclusive to the nhl. Ahl, chl, sphl, junior teams etc have sponsors on their helmets and some on their jerseys.

Give it twenty years and I won't be surprised to see it on almost all teams.

[shotty 7]

http://bruins.nhl.com/club/page.htm?id=38746

you consider that whoring? having your players accessible to the community is beneficial to the team, the league, the player and the community. i believe there are actually rules within the NHL that state each organization MUST make a certain number of players accessible to the community for events.

[Drewhunz 3]

As long as the Ducks can play on Arrowhead Pond at Honda Center, I'm all for it.

[DarkStar50 679]

Try listening to a NY Yankees game on the radio! "the opening line-ups are brought to you by ....", "That was an ... double-play(I'm not kidding, a DP is sponsored), the 7th inning stretch is sponsored, and of course, "this call to the bullpen is sponsored by Verizon." And this is the Yankees with more $$$$ than some third world countries.

[Jason Harris 31]

you consider that whoring? having your players accessible to the community is beneficial to the team, the league, the player and the community. i believe there are actually rules within the NHL that state each organization MUST make a certain number of players accessible to the community for events.

I'm pretty sure he was referring to Blackberry, TD Bank, The Lottery and AT&T as being prominently featured or "Exclusive Providers To The Boston Bruins."

[Chadd 916]

Try listening to a NY Yankees game on the radio! "the opening line-ups are brought to you by ....", "That was an ... double-play(I'm not kidding, a DP is sponsored), the 7th inning stretch is sponsored, and of course, "this call to the bullpen is sponsored by Verizon." And this is the Yankees with more $$$$ than some third world countries.

The two best in-game sponsorships I've heard/seen were; "Corona, the official sponsor of the time out" and "Las Vegas, overtime guaranteed."

[Tailboard Jockey 25]

The San Jose Sharks power play is sponsored by Bowl Mor Lanes bowling alleys.

[shotty 7]

I'm pretty sure he was referring to Blackberry, TD Bank, The Lottery and AT&T as being prominently featured or "Exclusive Providers To The Boston Bruins."

you didnt click on the link, did you? it was a form under the community section of the webpage, for requesting an appearance by a player.

[Jason Harris 31]

you didnt click on the link, did you? it was a form under the community section of the webpage, for requesting an appearance by a player.

Yes I clicked on the link. And on it you will see advertisements for Blackberry, TD Bank, The Lottery and AT&T prominently displayed.

I think you might be thinking of the word "talent" in the literal sense, as in each player, whereas I think he's referring to the team's talent, as in its goodwill.

[chippa13 1844]

Dual purpose: banners of the websites, similar to every available space in the building, covered with ads and corporate logos combined with a come hither form for folks to request a player's appearance which is basically just another form of marketing for the team.

[JR Boucicaut 3801]

Madison Square Garden has a corporate name, but it is almost never used. I can't remember who it is with, either Sharp or Sony - not the Theater, the actual arena.

[Fire0nIce228 1]

Since the Pens moved into Consol its turned disgusting.. the 2 minute countdown to the team entering the ice before the game is sponsored, the national anthem is sponsored (literally), the PP, the PK, intermissions, player profiles on the jumbotron, the videoboard that circles the middle level all game long, EVERYTHING! Its terrible! I mean, I'm all for a little extra money and sponsorships if it keeps the team sustainable and in Pittsburgh for the long term, but my goodness. :(

[Jason Harris 31]

Yes, but do they have the Roto Rooter urinal handles??

[iceNsteel 0]

Professional sports are businesses, it's a bit absurd to criticize them for trying to make money when the only reason they exist is to make money. As an entertainment business it's pretty natural that ad money would make up a part of any pro sports' take.